No Platforming other Artists a Specialist Beat Down

There is a wave of no platforming on social media, taking down or removing the voice of fellow makeup artists based on nothing more than a specialism of skill that the detractors do not have. This is a major issue and is going to cause an increase in lower quality work taking presidency over skill and a lack of professionals in the arenas where previously they would have worked.

Removing the Platform of artists

No platforming can take a variety of forms and is detrimental to your own business. While its perfectly OK to want to move forward or be recognised for your skills its not a good move to remove that option from someone with a different skill set.

For example. If you work in Bridal this is a specialised area of makeup that is widely recognised and applauded with award ceremonies. It has a specific skill set and market that YOU have chosen to work in for its ease of marketing, awards and of course the financial gains.

So as a Bridal artist your time and energy is in that field, to then remove the voice of a media and commercial artist as “competition” to you seems pointless. If you are looking to break away from your current market then you need to identify what transferable skills you have and build on that in the same way a commercial/media artist would if they chose to step into your arena.

Viewing ANYONE and EVERYONE as competition is ridiculous, your business is not affected by someone working in a different field so attacking or deliberately removing their voice from a public forum is redundant.

There is also an element of laziness involved in this as well which is illustrated by conversations with fellow artists:

How did you get that music video job? (artist)

I have worked with the company before, they asked me if I could do it and we discussed the job. (me)

Well thats not fair, you should be giving up jobs and passing them to new people like me. (artist)

OK but I have worked with them before and I do need an assistant for my next gig. (me)

I am not really an assistant. I mean I would rather work free than be your assistant, really it can’t be that hard if your doing it. (artist)

OK carry on. (me)

*After a few weeks I usually get a call or message asking for advice from the same artist who has deliberately undercut me to get a gig. So they remove the platform that I earned to showcase my talent, working free on a paid gig so they can get an elevated credit on the project, they still expect me to support them when they can’t do the job.

Denouncing a fellow artist as arrogant and out of touch is a frequent one to be used and is often done because the person being attacked is working in an area of business that you don’t have the skills for but still insist in competing in.

Instead of burying people who are in a more specialised area of work as competition, try being realistic about your OWN business and focus on that.

If you want to work as a beauty editor, move into event makeup and fashion or film/TV you need to understand the skill set and not just demand that you get a foot in the door without the experience or requisite skills.

Setting your Professional Agenda as a Makeup Artist

When you are starting out in business or redeveloping your work you need to identify your basics and work out your professional agenda and goals for your business. What this means is figuring out the Realistic goals and aspirations you are aiming at.

For fashion and film and TV this can be a totally different ball game and requires serous planning as does any business. There is always a trade off that has to be taken when you choose to specialise or redefine your business to accommodate a different style of work.

Setting a professional agenda

Looking at Film and TV, with a level of commercial production into this which includes ads and projects aimed at sales, we need to look closely at the skill set and package you bring to the table for the project and what room you have to negotiate the price structure you will work to and your overall professional agenda.

The first element of this is your own skills and experience you bring to the table. If you have zero experience or less than 5 years in a mixed background including the time in training. You can work the odds in your favour but this requires some basic pieces that need to be Negotiated in contracts and also a level of investment on your part.

As most business works on a three tier system (I have addressed this in previous blogs) you ultimately want to hit the middle market which in the UK is web TV and digital download. Personally I prefer paid work and will negotiate a minimum term agreement for my services that will benefit all parties:

  • Behind the scenes stills and video

  • Practical application of the service looking at what can and can’t be achieved on the budget from a makeup perspective as a media/commercial makeup artist.

  • Minimum rate agreed at a set level per day/week with an option of royalties on sales.

  • A contract with terms and conditions laid out with the above stipulations.

If they cannot provide or meet all the terms provided then they have to negotiate a deal that all sides are happy with. As a makeup artist (or any crew member) you have overheads and need to remember that.

As agendas go mines is fairly simple. I want to earn a living off of a skill set I have earned over the course of my career and have reached a point where I am not as willing to work for the art and regardless of your status and experience you should be saying the same.

Having an agenda for your career is not a negative thing and shows that you are treating your business as a business and not the latest in a series of trendy hobbies.

Seeking Validation and Support is not Moving you Forward

I have been getting more and more hard line over how and what support I will offer, especially now when I am finding increasingly that I am having to step back from gigs for familial reasons.

Usually in the space of a phone call and a few minutes checking social media posts I can get a pretty good handle on what you are looking for and what your expectations are, allowing me to make a choice about the end goals of the process.

makeup

Patterns I see frequently are:

  1. “I am studying makeup at college and looking for models for…….”

  2. “How can I get into film and TV?”

  3. “how can I get into fashion I really want to do shows like LFW.” Missing details in this can often be IF you pay me for my time even though I have no experience.

  4. “If anyone has a project they need an assistant for I am free and looking to gain some experience.”

Breaking these down what I see is the pattern:

  1. Students rarely if ever (myself included to some degree when I was training) do their research and the work is often craft based and more suited to a social media account than a film set or show.

  2. With google and the unlimited access to the internet via a mobile its by far easier now than its ever been to find media access centres and meetups, so why are you not doing research first? Simple, its easier to get it done for you than do it yourself.

  3. LFW and any other shows rarely pay the staff instead the head of department gets a sponsor. fashion shows SELL ad space and there is a bit of give and take involved, you need to be showing your business skills and approach sponsors with a plan. If you want to do it free then yes you will get the work but frankly you are better pulling a team and working it as head of department or as part of a brand supported placement.

  4. Although people on paper are wiling and able to be an assistant, when you tell them what is required they get upset “how will the client know what I can do if I am just assisting?” This is an attempt to secure a client and those who do assist spend their time networking and not actually doing the work required as they are trying to secure clients for themselves via undercutting and socialising, I would rather work solo and get the work done than have an “assistant” who is there to boost their own agenda over getting the work done.

Instead of seeking validation and adding that *implied heavy sigh that no one is giving you a chance, go out and create the opportunities, find them with some research or just take some time and learn about the business instead of asking for a leg up.

Redefining the Boundaries

Having just made a call to one of my business contacts in India, we are both reading from the same page when it comes to our business. Unless we have a HUGE amount of money to spend on PR and marketing (which at the moment I don’t) we are not going to get the gigs we deserve or have worked to get because we cannot campaign or PAY for the role.

Redefining the Boundaries

Another major disappointment is the fact I am spending a great deal of my time working for other people and not really getting the return on what is ostensibly an investment of time.

What does this mean for the future of JamesC and by extension The Lost project.

First off there will be a continuation of support for my current slate of clients and brands, but this will be done via email. This will allow us to be a little more flexible about the extent of work I do however I won’t be travelling out of my own pocket to events etc, I will be taking on sponsors or charging a stipend for my time and I no longer feel that there is a gain for me.

Another element that will be looked at is Location. At the moment Scotland is just not working for me and I do have offers that could potentially see me leave long term but given my age and concerns about my pension (if I am working at 70 its because I want to not because I have to), will be a primary concern.

Film is going to be made the main concern for the future and again, there will be terms and conditions laid out in advance the first and most important is to be payment.

In the next month I will be working to redevelop my marketing strategies, redevelop my portfolio and put the emphasis BACK on my own business and not that of others to the same degree.

I am sad to be thinking like this but from a realistic stand point I have to focus on my family and my business first and foremost.

Creating Business and Finding Clients

Over the last few years, I have been a little more selective about what projects I will take on and find that I am working on the creative development aspect than pursuing projects.  

What this has allowed me to do is be more strategic in the business and how it moves forward and how I interact with my clients.  Something I have been putting time and energy into is setting up to showcase and Create my own showreel because it's not always possible to get the behind scenes images and video I request on shoots.  

lighting up business

By doing this I can showcase what I want and focus my energy on the key areas of the business that I want to show and downplay the other aspects.  

So when it comes to a new business how can you do that for yourself and find the work that you want and actually move your business forward.  Now I am aware I have talked about this a few times but reaching out and being an assistant can be a good entry point and lets you learn about the more difficult aspects of the creative arts. 

Finding clients is a more tricky aspect especially when you start out and that's where networking comes into play and with a subdivision of the industry into three key areas (see my previous blogs for more on this).  

Look for your local media access center and meetup sites to see what is going on in your area.  

This is just touching on the basics of finding and creating the work.  To learn more all it takes is a little google search, an email or call and you can ask more questions of a veteran artist.  

Reaching Out For Experience as a Student

When you are at college it can be a daunting prospect finding work experience and reaching out through social media can be the first port of call for many.  Aside from that what can you do?  Is there a method that would work that will allow you to find work yourself and promote your skills? 

reaching out

Let's start with film, TV and theatre.  

While there are many groups that are dedicated to film and TV you need to customise your approach to the market.  I know you're a student, I appreciate you want the experience but be realistic, you need to make money too and your skill set is developing.   

Colleges and universities also have media studies departments and a makeup artist can be a bonus for student films, *always ask permission to take photos and share the images.  Student films can be fun and often a good learning curve for fresh talent as your all learning together what works and what doesn't. 

Do some digging, google is your friend, make use of this FREE service and do some checking on meetups and media access centres in your area.  They are always looking for new faces to work with and you can even assist.  

Assisting is a contentious one, a lot of people feel that they are ready to roll still at college or not, which is not a smart move in my experience.  Being an assistant lets you talk to more experienced people and takes the pressure off you to perform as someone else is in charge and you are there to learn.  How can that be a bad thing?? 

If you decide to reach out to an artist here are some good ground rules:  

  • Look at their work. 
  • Find out what they are about.
  • Check their social media.
  • Understand that they will be busy and may take time to respond.  
  • Don't come to the table combative, be open to learning and don't expect to be working to your own rules.

Being a makeup student and doing you're own research is essential, its part of the process and will serve you well when you graduate. The more you do now, the easier the transition will be when you graduate.    

 

Creating a Buzz

When it comes to promoting a business on a micro to zero budget, which many of us have to or find simpler depending on their targets.  We need to stop thinking in terms of creating a buzz and effective use of images and other aspects of social structure.  

creating a buzz

Taking into consideration as a makeup artist, I am asked to do events which are particularly problematic when it comes to advertising and often support.  

What I do is TALK to the client and set up a strategic plan that will benefit us both, this often is done on a zero budget and requires a little effort on my part and theirs.  The first thing that needs to be agreed is a contract and written terms for advertising my involvement in the event and of course a business overview for the company/event so that I can approach companies for sponsorship either for my segment as an individual or for the shows entire makeup department. 

Fashion events can be a huge potential avenue for support and marketing that can be lucrative (see MAC covering a variety of events and projects).  

Treating each event as a potential marketing avenue for a brand I have to then sit down and create the look, talk to the brand and show a comprehensive plan of action to promote the company that will be beneficial and drive traffic to their sites and generates sales. 

Asking for brand support is a huge undertaking and requires a lot more than just a few selfies and flyer.  

Making effective use of free social media platforms can be a huge part of this and has to be taken into account with the effective use of hashtags and search terms, a minimal investment of time can make the difference between a successful event and a failure.  

Creating a buzz for free is entirely possible and can be done with a carefully constructed plan, the method of "if we make it they shall come," does not work in the long term.  

Setting Up New Shoots

It feels like an eternity since I have been out to shoot new work and now I am pulling together another shoot with two fantastic new agency models.  

Beach shoot

Starting out with the fantastic shoot at the weekend with Stef (an amazing Italian photographer), all based around the simple beauty of headshot work, to now working with the same two models to create something a little more editorial. 

Of course, I will be doing some brand integration, this time it will be jewellery from Gentlemen's Chuckaboo and more from EX1 cosmetics and my new favourite Lola Cosmetics.  

Set on the beach, at the request of the models who wanted something different, this will be a relaxed shoot with a twist of the tribal and editorial that both Anna and Steven wanted to add to their portfolio's. 

Something that will be heavily integrated into this will be makethemake brushes and as a trial run, I will add kitstars to the mix to see how they perform.  Insider tip, they are fantastic brushes so I am not worried.  

Are you blocking your own Business?

blocking your business

Talking to other artists ranging from actors to directors I hear a variation of a central theme about makeup artists that is becoming a worrying trend.  Here are some of the examples of the issues brought up concerning booking a makeup artist: 

  1. Why do they read messages and not respond on social media? 
  2. Why is it I have to chase these people around?  
  3. Why do they book a job and then dictate how and when they will work? 

There are a few more but let's start with these three and break them down.  

  1. Not responding on social media when you are a business is stupid period.  A potential client approaching you who is willing to negotiate generally needs a response and if you are not interested or unavailable then the simple answer is to tell them politely.  Ignoring them will put you on the no-touch list for future gigs.  
  2. When you are freelance you rely on clients contacting you about potential work and that means responding to emails, social media messages, and phone calls.  When a client has to chase you around to get you to respond they will quickly get bored and assume your not interested, forcing them to move to the next person on their list, ergo you lose money.  
  3. The one I find the most telling is from a recent conversation with a client, she booked a shoot, having spent time going back and forward via text and Facebook (the artist would not meet for coffee or take a call due to "scheduling issues"), only to have the person be a no-show for the shoot despite assurances that they would attend.  So a lot of time and energy went into something that was business based.  Which in turn drove the photographer to me who was willing to sit down at the table and TALK about what could be done and arrange a test shoot that will benefit us all.  I have had this happen several times and frankly, I find it really sad, if you are not a business and this is a hobby that is fine but let's get real here, other people are in this for the money and work towards goals.  

Do not get me wrong I have made mistakes as well, however, there needs to be a degree of culpability and some sense of business: 

Don't claim a skillset and title unless you can justify it and are willing to do the work.  

Building the Trust with Brands

Building trust with a brand is something I work hard on, creating a sense of support and mutual benefit is the key to this dynamic.  So how can this be done in a productive manner? 

Start by being realistic in your expectations.  If you are starting out and have no background or identifiable demographic (organically built and not bought) you need to treat this as a starting point. 

Planning and the business of working with a brand
  • Identify your target audience
  • Look at your style of work as a video blogger or writer and ensure that the content matches the audience that you are working toward grabbing. 
  • Grammarly and Squarespace are both excellent tools for this and can be used to showcase your talents well. 
  • Websites are a major bone of contention with me, I personally think that spending as little as £20 a month (less than the cost of that uber shiny brush you must have) will actually benefit you long term.  

Showcase your talents, if you are a makeup artist, show your best work and focus on the skill set you bring to the table and be upfront about what you offer.  Brands identify and support those who bring a sense of business to the table and can give as much as they receive.  For example: 

When I talk to a brand I am lucky I can provide a media pack from the magazine I work for and show previous articles, sometimes I do a general overview piece and then I contact the brand to discuss the possibility of doing a second more product-specific piece.  This can be advantageous and has provided me with support in the form of PR packages which I thin do the smart thing and add it to my shoots and do some product placement for the brand.

I always make sure that I maximise the potential of the work by sharing it across my social media and tagging with hashtags and of course notification to the brand.  

Its all about building a sense of trust and managing the placement of my work.  Smart long-term planning will give you a better working relationship with the brands you approach, its all about planning and business.  

A New Avenue

Yesterday was fun, I had a meeting with a lovely young photographer in Glasgow who wanted to talk to me directly about working together and finding a middle ground about costs, style and she wanted to discuss doing a test shot or trade test to see how we worked together.  

There is something refreshing about that I really appreciate.  

lens

What it does it opens up the debate about how we work and treat professionals who approach us. There seems to be a discrepancy in the discussion process that requires a little adjustment if people are to progress.  

One of the problems I am seeing and hearing is people want the work handed to them without any kind of effort.  I take no issue in doing a trade test for someone new if (as in this case) we can agree on terms: 

  • Test shoots should be test shoots and not a commercial venture where only one or two people are earning.  
  • Phone calls and meeting for a coffee to talk business is a necessity, your first impression truly does matter.    
  • Come to the meeting with clear goals and a sense of what you can and can't do, this is not the time to decide that a week/month/year/two years of training and minimal experience is the deciding factor on your getting the gig.  It's not.  
  • Don't sell a skillset you do not have.  if the person you are meeting is smart they will have done their due diligence and checked you out.  *It should be noted that this was done yesterday and the lovely young lady I met DID check my work, my websites, and social media and stated it happily whilst listening to my offer.  

The fantastic part of my meeting yesterday was the fact that we both had a clear idea of what we wanted and found a middle ground that worked, I did not demand nor did she, a package that would benefit only one person. 

The outcome of this was simple: a trade test with two agency models (minimum) one male and one female so she can see how I do men's grooming work and a piece on her new business using the images will be written as a form of advertorial and video footage will be created to augment this for PR on ALL sides.  Which means that I can do some product placement for the shoot which is excellent and will be a nice bonus for the whole team.  

As a professional artist, I am also a business and meeting someone who wants to create and run a business with skills and not cost being the deciding factor on hiring is refreshing. 

Russia Modest Fashion Week

It is always gratifying when a major player in the fashion world contacts me and asks for my support be it PR terms or as a consultant.  Which is why I was extremely flattered when I was contacted by the team from Russia Modest Fashion Week.

Something I am really keen to do is bring talent to the foreground and put the focus heavily on the designers and artists.  

There is something immensely gratifying about being recognised for my work and dedication to the creative arts.  Over the next few weeks I will be revealing more details about the event and of course one of my favourite London Shows: House of iKons London with Lady K media.   

Naturally I am going to still be working with the team from Scotland internaiton fashion festival who have been amazing about the show and are hugely supportive and working closely with a variety of designers and brands.  

Do What You Love

The concept of "do what you love and you will never work a day in your life" really is something I hold close.  I have been tireless in our process and really putting time and effort into the areas of business we want. 

Writing editorial content has become a massive part of how I progress and it has allowed me to do a great deal more and brought us to the attention of some amazing brands that have gone from being clients to friends. 

Overall I am happy that I have been able to give back as much as I have received and showcased some fantastic small and large companies.    

I will be bringing new elements including press release pieces and of course fresh images and updates to the magazine realm. 

 

Addressing the Standards

Yet again I am torn by the path and direction I can take, or as  I have called it before choosing a door. In line with my deal with the lost project and talks that have been ongoing with a director friend, I have a horror series and a more tongue in cheek option about psychics. 

choosing a door

There is also the aspect of where to live and work.  

Talking to some of the "industry" people I know in Scotland there is a real confounding attitude that comes to the table when we talk.  I tend to focus on the professional aspects of a job and how it will move my business forward, talking about brand placement and on those rare occasions the "the need for a dedicated studio space" over my preference regional studios.  

The overwhelming response I get is I put too much emphasis on the standard of professionalism based on what I have experienced working in different countries: 

Scotland isn't at the level you expect it to be in professional standards and that is your problem." 

I find that sentiment a little sad and worrying, do I, or anyone else for that matter, have the right to call themselves a professional when based here or is it entirely outwith the remit to expect it when the people I am dealing with call themselves professionals? 

Has professional become a buzzword?  does being a business owner only applies when it suits the moment and can be dropped in favour of "well it's not my fault I wasn't taught proper business practices so how would I know?" 

Do we have that option depending on our location?  If its a passion project does that negate the need to understand the business side of what we do? 

The film industry is a prime example of this I have found, "we shall make it and they shall come," is not a method I like or prefer but its OK because its a passion project rather than (horror of horrors) a commercial venture. 

I put a commercial value on my skills and take a great deal of pride in what I do, does that mean I am in the wrong or that I need to look further afield for the professional clarity I am searching for?  OK, I admit that I am debating relocating but as one actress pointed out (ironically she has produced several projects and never approached me for support), I should not need to leave to find the work.  So why am I being sidelined for having professional standards and the justification is always the same, "you have set the bar too high." 

This comes to play with people in other locations and I have had to tell one of my actors that not everyone looks at the art and skill of acting as a business and will focus on their friends work and not at the commercial viability of the project or what will support the story, its just the nature of dealing with people who choose to do a project for their own vanity.  

Perhaps with the plan to do my own projects alongside the Lost project, the bar I have set will become the rod that beats me.  Only time will tell.  

Changing the dynamic

Something that you will notice is the change to the front cover of the site, taking it from just makeup artist to commercial makeup artist.  What this means is that I focus my energy and time on the TV and film sector with a sideline in advertorial and writing for magazines.  

take notes

The reasoning behind this is to come in line with the clients that I currently attract and want to maintain.  Its specific marketing and advertising targeting and changing the way we approach the business and work we do. 

What this means is the focus will be on advertising and more corporate based projects.  Already putting the necessary pieces in place to do this we are working on the background elements and changing the fundamental aspects such as search engine optimization and of course the site content to focus that energy into the areas I prefer working in. 

This is not to say that I will refuse clients from the private sector.  Far from it, I love working with private clients but keeping the demographic clear and the portfolio in line with the work is the target for the next few months. 

As I stated previously in my blog,  75% of my current clientele is overseas or outside of Scotland in places like London and I will be putting the time, energy and resources into that side of my marketing. 

With an evolving business sometimes that needs change and this is what is being done with the JamesC Commercial makeup artist title change.

 

Explaining the JamesC business

I saw a very interesting post by a Scottish makeup artist on Instagram breaking down the elements of her business and why she charges what she does and it rang a bell with me.  

JamesC redefining the work

When people look at my business they make the mistake in thinking its all about the glamour and the articles that go out or the social media side of the work I do. What you don't see is the massive amount of time I spend on the other elements of my work.  

For the moment I have just had to hold off on my plans to shoot new website content for the simple lack of time, around 75% of my work is on the consultation side and I provide a variety of different aspects to that including: 

  •  Artist representation and PR
  • Brand management services including PR and articles
  • Editorial and Advertorial services

This means I can be doing anything from providing makeup services to shooting the images as a part of the package.  A lot of my time is spent focusing on taking brands and writing for them.  Another aspect that is often overlooked or ignored is the promotion of indie brands such as makeup lines or film and TV projects.  My social media and SEO skills have had to improve drastically since I joined the Trend Prive Magazine team. 

What will be changing is how this is approached since the majority of my client base is in London and across South Asia I am giving serious consideration to moving to somewhere warmer that will be an easier commute or at least lower my cost of living.  

What will be changing over the next few months is how business is undertaken and moved forward and what services will be offered: 

PR and marketing will increase and shoots will be controlled and managed by myself and the team from the Lost project.  

Shoots will be built around my own skill set and makeup and photos WILL be a JamesC endeavor.

  • Assistants will be assistants and credited as such.  Consideration will go into taking on long-term team members.  
  • Contracts and release forms will be required for each new job. 
  • 75-80% of the shoots will be shot in London or outside of the UK.  Simply for the ease of work.  

This not to say I don't want to work in Scotland but I will not be pursuing it as heavily as in previous years.  Not because this is a bad place but because I am not interested in weddings and occasions makeup and want to focus on advertising, commercial and film/TV.  Simply because I can I will also do editorial and PAY for the placement of my work in good magazines or look at the prospect of creating my own alongside the Film and TV projects we as a team are planning.  

JamesC will also be looking at bringing in a brush line as well as doing more behind the scenes work to show how the brand works.  

  

Diversifying in a Closed Shop Environment

Working in a closed shop environment can be stifling to you as a business.  Joining a team or a management service (outside of an agency)  can seem like a good idea.  A collection of people who cooperate and support each other in a social environment sounds fantastic on paper. 

However, I have seen first hand the problem with that.  

Absolute power will corrupt absolutely. 

There is always someone at the top of the food chain who is controlling the flow of information or who decides what information is given to the group.  We all run a business and sometimes we will get work outside of the group and with market forces such as they are, is that you can be vilified if you are not seen to be supporting the group. 

In the last few years, I have seen and experienced examples of this.  I work extremely hard to create the business, development strategies, marketing and the general force of my work is all done behind the scenes, yes I share and support but within constraints. Diversifying your plan and business can make the difference.  Look at other avenues can and does open new doors and allows you to be more flexible about what you take on.  

closed shop tactics

Look at work away from the group, try and diversify your marketing strategies and research.  The market is wide open and the potential is there to work if you are willing to put the time into it.  

Step back from the collective groups and look at how you work, where you work and what is being brought to the table.  If its all time for......or speculative and lacks a direction or the favourite one "good for your portfolio"it's not going to put money in the banks and buy your makeup.  Look at the structure, who is getting the bulk of the business and being put forward for the shoots?  If the skillset is low and they are still getting the work, is this really the team you want to be a part of?  

If your business is important to you then treat it with reverence.  Closed shop teams that control the business are not worth it if you are not making money, 

Give Face Cosmetics

It's not often that I add a new brand to my website when I do you know that there is something special about it.  Give face cosmetics ticked all the boxes and more for me and I had to add them to the roster of trusted brands.

Aside from the fun aspect, who doesn't enjoy playing with makeup?  Johnny aka Dirty Denise the lovely owner and founder of the brand is just a wonderful human being is out to help and support with a charitable trust receiving a donation for each special edition glitter that is sold, plus a passion for makeup that is both affordable and professional.  

For those experimenting with looks, learning about makeup, working on a budget I give you the amazing vegan brand Give Face Cosmetic; affordable professional makeup with a conscious and a heart.   

I will be covering the range again soon for trend prive, this time focusing on the brushes, till then you can enjoy the piece on the fantastic makeup line: https://trendprivemagazine.com/2018/07/09/give-face-cosmetics/

For more information go check out the website (and if you're a pro you can apply for a discount too so its a big plus all round).

 http://www.givefacecosmetics.co.uk

Restructuring the work

In line with the work of The Lost Project, I decided it was time for a long overdue restructuring of the business.  This will be a long process and focused on creating business alongside the team, rather than wait for it. 

restructuring the work

Something I have advocated for many years is independent TV and film which is the direction I plan to take the business.  Creating videos and content around the behind the scenes part of my work whilst creating something new, more about showcasing my own work and skill set.  We seem to have lost direction in certain areas of the makeup artist craft.  

While I appreciate that there are tiers to any business it can depend on your location how this affects and molds your business.  For me, its time to move on and find a new avenue that will allow my business to thrive in the field I prefer.  

Ultimately I want to step away from the current oversaturated market and denigrated service industry and showcase something more solid showcasing how I have worked for years and that my job is more than just social media looks and party time. 

The focus of the job will change and I will be working on the behind the scenes elements and bringing content to the table that will be solid rather than just about clicks, it's about the skills.  Brand support will be elemental to this but in a more solid way focused rather than the scattergun approach, this will be aimed at actual working practice rather than just a sales pitch from the highest bidder.  

My team will be small and focused on the creation of commercial projects in a set theme and continue forward with this under a new banner.   

Business Fundamentals

I have talked about this before, choosing a door and finding your niche.  There are variations to the structure of business some of which are general and can be taken across the board from bridal to film/TV, the rest you need to learn and that is where the fundamentals of business come into play and I am going to be really harsh here, but just because its makeup, it doesn't mean that you are ready to be in charge.  Like any job, there is a hierarchy.  

No one walks straight into a business after training for whatever length of time and becomes a manager or is on the board of directors.  

We need to start looking at this more as a business and not a hobby.  

I see it a lot, people love the idea of being a beauty editor or makeup artist till they are doing the job and suddenly they have gone from doing all these crazy makeup looks and its all about commercialism and simplistic looks. 

"Editorial style" is one that confounds me.  I have stopped doing shoots now unless I see some structure and a purpose, there are two types of editorials: 

An editorial which is about a concept and has a structured story.  Effectively a showcase of talent and often about having fun and creating.  

Stage door

Advertorial which is about selling a product through a story.   It can be focused on the clothes, the makeup or hair but its a commercial aimed at being a spread in a magazine. 

When it comes to film and TV I am a little more hard-line than I used to be; I want to see a plan, a structure, and a sales strategy.  THAT I can get onboard with when its speculative and I am expected to bring in brands etc but you cannot/will not show a structure, you are making it difficult for me to support it or for that matter my brands to get on board with it.  

We need to sit down and actually look at how we structure things, brand support from events to film and TV projects, requires a plan.  We call this a business but I rarely see that and people are falling into the trap of it all the time and it's not moving you forward.  

I appreciate its hard to learn and your impatient to make your mark but can we talk business?