What I do as creative Director and Media Makeup Artist

The terms creative director and media makeup artist get thrown around as a buzzword with makeup artists but very few actually understand whats involved, its not a bad thing but it is detrimental to your business if you cannot do what you are advertising.

As creative director I do a wide range of things especially when it comes to working on film projects, mainly when I do low budget work do I try and do this to add dimension and potential marketing/pr avenues that might otherwise be missed. I have to be aware of how the story from behind the scenes and the commercial side is going to look when we release the details, it has to be consistent across media.

climbing the stairs to success

Thanks in part to my work for magazines, I am able to talk directly to brands and provide what I term primary sources of pr. I write articles and then pitch the possibility of adding the brand to a Non-exclusive product placement and will negotiate with the brand and/or the film company over where and how this can be done.

My job becomes about placement and brand support what I do is work out ways to augment and support my department with product placement and designing the elements of the characters and IF required finding solutions to problems, this can include finding something that will help the budget or add to the overall story, finding myself often online checking out options to reduce the budgets. As key makeup artist you need experience to be able to carry the can, you are as much a part of the process as the rest of the team.

As media makeup artist I work within the parameters that I know I can offer, I sell the service I am skilled and experienced in and make it clear to clients what those limits are. This can include social media, product placement within the film and of course designing the makeup with the application being done and maintained on the shoot. Commercial should be your aim when working in film and TV.

Working as a beauty and lifestyle editor has given me distinct advantages that I have built up and added to my own arsenal of professional skills that can be utilised in my work, that is the difference. For me its not a buzzword its a reality of my work. A career and vocation are totally different, there are alot of steps to be taken to get to the point of being key on film and TV or even working at a magazine, build your business sensibly.

Reaching for the Stars and how its Done

When you are working as a makeup artist, especially someone aspiring to work in film and TV. There needs to be a degree of give and take in the process. Experience will get you through and into better projects over the course of time. Understanding how business works, especially the film business, can mean the difference between securing the gig and being replaced.

Reaching for the stars

Stories leak all the time about people securing gigs on a lie, by that I mean telling the production team they can do something and then failing to provide the service offered.

When it comes to reaching for the stars sometimes you need to build a ladder to get there.

Remember networking is a must and being an assistant is not something to be sniffed at. You can gain a huge amount by assisting a senior artist.

For me its all about knowing my skill set and market audience. My journey is slightly different and I do have plans, goals and aspirations that may not suit everyone and thats OK, but heres a general sense of how to move up the ladder and earn your craft.

  • When you first graduate, remember you won’t get into large scale projects immediately you will need to build your CV and show that you are willing to put the time into getting there.

  • Nothing happens overnight. Contact artists be open to assisting and listen to them.

  • Don’t listen to rumours. Just because the person teaching you doesn’t like another artist does not mean that their opinion is accurate. No platforming someone based on rumours will end badly for you.

  • Low budget is not necessarily a bad thing. Every job should have a contract, talk to the people behind the film and be open to the options.

*From a recent chat with a director, “we contacted several artists before we spoke to you and the responses were weird. Two didn’t answer, one wished us good luck but wouldn’t work for free. She didn’t ask if we had a budget what the pay scale was she just dismissed it.”

When you work for a company you can be there anywhere up to a month (I have even see it be two or three) before you get paid, so why do you think that immediately dropping an offer is smart, ask questions and negotiate.

Know your own limits, if you can’t do it, don’t sell it.

Start small and build, a website is a must. You can tie it to your social media and other accounts and use it as a marketing tool that will benefit you long term.

Above all else, be open to the possibilities and treat it like the business you claim it is.

Building PR Around a Low Budget Feature Film

When your working on a low budget film, something that you need to consider is where every single penny is going in terms of your makeup kit. Especially when there is some moulage (character/blood work) involved.

building your budget and working the pennies

As a makeup artist the first thing you need to be asking is “whats the budget for the department?” Remember your materials cost money and a kit fee is pretty much a standard across the board, this will allow you to decide if there is anything you need that you don’t have in your kit and will cover your costs. If you are smart and there is a business plan in place with the film you can then work with the production team to gain some additional support and press, sometimes even add-on’s to your kit that would otherwise come out of the budget for your department.

The synopsis of a film or TV project will also give you an idea of what to expect in terms of the project type you are working on, a smart artist will know their own limitations and what they can and can’t offer in terms of the work and be smart enough to actually work around those limitations without losing face.

Once you have a contract (An absolute must) you can then start working on a plan of action, low budget films often have a lack of real PR planning for the makeup staff because we are well known for our ability to showcase ourselves, after all thats how we got the gig right?

Always co-ordinate with the production team on what you are planning!

Even something as simple as a tweet with a photo or an Instagram post can be detrimental and lose you the contract. Make sure that there isn’t a NON DISCLOSURE clause in your contract, if you violate the terms of a non disclosure you can be sued and lose your job with real harm done to your reputation.

By working on the project and PR plan with the team you can sometimes, if you handle it correctly, gain additional support which if YOU as the artist do right will give you a working relationship with the brands you approach that will be a long term benefit for the film/TV project and you that can be accessed and used later.

Smart moves make better films and longer careers.

Setting up a Schedule of Articles

taking notes

I decided to take the time to write enough articles that for two weeks possibly three, I will just need to do the social media shares and get the products and films out there.

The logic behind this is that will allow me the space to book a studio or find a really good location to shoot some additional pieces for the websites, the even better part of this is that Finally we will be sitting down this coming week to put together the details for projects we have had on the back burner for a while now.

Something that really appeals to me about this process is that aside from gaining the space to breathe, I can arrange additional videos of me working and create the work again to my own terms. With the amount of brand support I have had in the last few months and the continued development of The Lost Project into the upcoming Lost Films (a new website will be built for this).

On the topic of websites, this will be a good time to do the additions that have been in the back of my mind for a long time to get done. Bringing in some of the brands that we have already worked with and giving them another boost through our network.

A big worry for my bank manager, will be the cost but in my experience you have to invest in your business to draw the clients you want.

The Realities of Beauty Writing and being a Makeup Artist

When it comes to being a beauty editor or a beauty writer there is a sense of ease that is taken for granted in the process. People will undermine the work and treat it like a whimsical process that relies on words like confection and decadence to support its own validity.

Beauty writing

This also leads to people undermining the work and in some cases using the piece as their own platform to boost their own (ego) or business. Without giving any thought or credit to the person writing. Removing the platform that they use to promote themselves and demanding fair treatment when they refuse to do the same.

Invalidating someone else’s work has become somewhat commonplace, the notion that anyone in the same field as you, even in the broadest sense, is competition and ergo should be removed from the marketplace is a sad and frankly an unnecessary action.

As a beauty editor and writer my days can be spent on the computer writing, researching or arranging meetings. On odd occasions I have been known to shoot my own work, although that in and of itself is becoming rare as the platform seems to be wasted when bookings are going to fresher talent “to give them a chance” with the expectation that I promote them and/or a project that I have spent time designing for is no longer mine it has been given to someone else to “allow their business to grow.” After all I am established and known so its OK to use my network to promote someone else.

Now I am not saying that I won’t support but I also will not accept that all work must be done with freshers, that is ridiculous and negates years of training and hard work.

It has become common to Demand and demean the work to a point where I have had to tell clients I am no longer willing to work with or give voice to certain people and brands because of the sheer arrogance and egotism of their behaviour toward me and my work.

Being a beauty editor or a makeup artist has a degree of diplomacy involved and lately that has become a difficult skill to offer at least thats what I am told when I refuse to cow tow to demands that are both unreasonable and outright nasty.

It is taken for granted that money is not the objective of the work when dealing with outside parties (usually I am asked to work free because reasons) and then asked to pay for copies of said images/film.

As a beauty writer/editor and makeup artist, I have had to change my terms of service to accommodate a glut of badly managed artists who feel entitled to press.

If you are approaching the table come with some degree of humility, come with a plan and be open to negotiations otherwise you will not make it past hello.

A Light at the End of the Tunnel

Having spoken at length to my own contacts and business affiliates over certain projects, there is now it seems to be a light at the end of the tunnel where business concerns lay. We have been discussing a few different options concerning projects.

a light at the end of the tunnel

We do have some small pieces that we plan to use, scripts are already done, that will be shot and edited with the intention of showcasing both our talents and the brands that have provided PR packages and giving something back to these companies as a thank you in form of promotion.

An additional aspect we are going to look at is the behind the scenes element (which is integrated into my own terms of employment on projects), we will be shooting for designers and creating both editorial content and video that will then be used to showcase all the talent working.

Creatively there is a point at which I felt that it was time to move in a new direction and add to my skill set and with plans to redevelop my own business.

The logic for this is that I wanted to expand and hold more control over the dynamic of my work, after 20 years in the makeup and hair arena feels like the right move.

Setting your Professional Agenda as a Makeup Artist

When you are starting out in business or redeveloping your work you need to identify your basics and work out your professional agenda and goals for your business. What this means is figuring out the Realistic goals and aspirations you are aiming at.

For fashion and film and TV this can be a totally different ball game and requires serous planning as does any business. There is always a trade off that has to be taken when you choose to specialise or redefine your business to accommodate a different style of work.

Setting a professional agenda

Looking at Film and TV, with a level of commercial production into this which includes ads and projects aimed at sales, we need to look closely at the skill set and package you bring to the table for the project and what room you have to negotiate the price structure you will work to and your overall professional agenda.

The first element of this is your own skills and experience you bring to the table. If you have zero experience or less than 5 years in a mixed background including the time in training. You can work the odds in your favour but this requires some basic pieces that need to be Negotiated in contracts and also a level of investment on your part.

As most business works on a three tier system (I have addressed this in previous blogs) you ultimately want to hit the middle market which in the UK is web TV and digital download. Personally I prefer paid work and will negotiate a minimum term agreement for my services that will benefit all parties:

  • Behind the scenes stills and video

  • Practical application of the service looking at what can and can’t be achieved on the budget from a makeup perspective as a media/commercial makeup artist.

  • Minimum rate agreed at a set level per day/week with an option of royalties on sales.

  • A contract with terms and conditions laid out with the above stipulations.

If they cannot provide or meet all the terms provided then they have to negotiate a deal that all sides are happy with. As a makeup artist (or any crew member) you have overheads and need to remember that.

As agendas go mines is fairly simple. I want to earn a living off of a skill set I have earned over the course of my career and have reached a point where I am not as willing to work for the art and regardless of your status and experience you should be saying the same.

Having an agenda for your career is not a negative thing and shows that you are treating your business as a business and not the latest in a series of trendy hobbies.

Creating a Buzz

When it comes to promoting a business on a micro to zero budget, which many of us have to or find simpler depending on their targets.  We need to stop thinking in terms of creating a buzz and effective use of images and other aspects of social structure.  

creating a buzz

Taking into consideration as a makeup artist, I am asked to do events which are particularly problematic when it comes to advertising and often support.  

What I do is TALK to the client and set up a strategic plan that will benefit us both, this often is done on a zero budget and requires a little effort on my part and theirs.  The first thing that needs to be agreed is a contract and written terms for advertising my involvement in the event and of course a business overview for the company/event so that I can approach companies for sponsorship either for my segment as an individual or for the shows entire makeup department. 

Fashion events can be a huge potential avenue for support and marketing that can be lucrative (see MAC covering a variety of events and projects).  

Treating each event as a potential marketing avenue for a brand I have to then sit down and create the look, talk to the brand and show a comprehensive plan of action to promote the company that will be beneficial and drive traffic to their sites and generates sales. 

Asking for brand support is a huge undertaking and requires a lot more than just a few selfies and flyer.  

Making effective use of free social media platforms can be a huge part of this and has to be taken into account with the effective use of hashtags and search terms, a minimal investment of time can make the difference between a successful event and a failure.  

Creating a buzz for free is entirely possible and can be done with a carefully constructed plan, the method of "if we make it they shall come," does not work in the long term.  

Setting Up New Shoots

It feels like an eternity since I have been out to shoot new work and now I am pulling together another shoot with two fantastic new agency models.  

Beach shoot

Starting out with the fantastic shoot at the weekend with Stef (an amazing Italian photographer), all based around the simple beauty of headshot work, to now working with the same two models to create something a little more editorial. 

Of course, I will be doing some brand integration, this time it will be jewellery from Gentlemen's Chuckaboo and more from EX1 cosmetics and my new favourite Lola Cosmetics.  

Set on the beach, at the request of the models who wanted something different, this will be a relaxed shoot with a twist of the tribal and editorial that both Anna and Steven wanted to add to their portfolio's. 

Something that will be heavily integrated into this will be makethemake brushes and as a trial run, I will add kitstars to the mix to see how they perform.  Insider tip, they are fantastic brushes so I am not worried.  

Building the Trust with Brands

Building trust with a brand is something I work hard on, creating a sense of support and mutual benefit is the key to this dynamic.  So how can this be done in a productive manner? 

Start by being realistic in your expectations.  If you are starting out and have no background or identifiable demographic (organically built and not bought) you need to treat this as a starting point. 

Planning and the business of working with a brand
  • Identify your target audience
  • Look at your style of work as a video blogger or writer and ensure that the content matches the audience that you are working toward grabbing. 
  • Grammarly and Squarespace are both excellent tools for this and can be used to showcase your talents well. 
  • Websites are a major bone of contention with me, I personally think that spending as little as £20 a month (less than the cost of that uber shiny brush you must have) will actually benefit you long term.  

Showcase your talents, if you are a makeup artist, show your best work and focus on the skill set you bring to the table and be upfront about what you offer.  Brands identify and support those who bring a sense of business to the table and can give as much as they receive.  For example: 

When I talk to a brand I am lucky I can provide a media pack from the magazine I work for and show previous articles, sometimes I do a general overview piece and then I contact the brand to discuss the possibility of doing a second more product-specific piece.  This can be advantageous and has provided me with support in the form of PR packages which I thin do the smart thing and add it to my shoots and do some product placement for the brand.

I always make sure that I maximise the potential of the work by sharing it across my social media and tagging with hashtags and of course notification to the brand.  

Its all about building a sense of trust and managing the placement of my work.  Smart long-term planning will give you a better working relationship with the brands you approach, its all about planning and business.  

A New Avenue

Yesterday was fun, I had a meeting with a lovely young photographer in Glasgow who wanted to talk to me directly about working together and finding a middle ground about costs, style and she wanted to discuss doing a test shot or trade test to see how we worked together.  

There is something refreshing about that I really appreciate.  

lens

What it does it opens up the debate about how we work and treat professionals who approach us. There seems to be a discrepancy in the discussion process that requires a little adjustment if people are to progress.  

One of the problems I am seeing and hearing is people want the work handed to them without any kind of effort.  I take no issue in doing a trade test for someone new if (as in this case) we can agree on terms: 

  • Test shoots should be test shoots and not a commercial venture where only one or two people are earning.  
  • Phone calls and meeting for a coffee to talk business is a necessity, your first impression truly does matter.    
  • Come to the meeting with clear goals and a sense of what you can and can't do, this is not the time to decide that a week/month/year/two years of training and minimal experience is the deciding factor on your getting the gig.  It's not.  
  • Don't sell a skillset you do not have.  if the person you are meeting is smart they will have done their due diligence and checked you out.  *It should be noted that this was done yesterday and the lovely young lady I met DID check my work, my websites, and social media and stated it happily whilst listening to my offer.  

The fantastic part of my meeting yesterday was the fact that we both had a clear idea of what we wanted and found a middle ground that worked, I did not demand nor did she, a package that would benefit only one person. 

The outcome of this was simple: a trade test with two agency models (minimum) one male and one female so she can see how I do men's grooming work and a piece on her new business using the images will be written as a form of advertorial and video footage will be created to augment this for PR on ALL sides.  Which means that I can do some product placement for the shoot which is excellent and will be a nice bonus for the whole team.  

As a professional artist, I am also a business and meeting someone who wants to create and run a business with skills and not cost being the deciding factor on hiring is refreshing. 

Do What You Love

The concept of "do what you love and you will never work a day in your life" really is something I hold close.  I have been tireless in our process and really putting time and effort into the areas of business we want. 

Writing editorial content has become a massive part of how I progress and it has allowed me to do a great deal more and brought us to the attention of some amazing brands that have gone from being clients to friends. 

Overall I am happy that I have been able to give back as much as I have received and showcased some fantastic small and large companies.    

I will be bringing new elements including press release pieces and of course fresh images and updates to the magazine realm. 

 

Changing the dynamic

Something that you will notice is the change to the front cover of the site, taking it from just makeup artist to commercial makeup artist.  What this means is that I focus my energy and time on the TV and film sector with a sideline in advertorial and writing for magazines.  

take notes

The reasoning behind this is to come in line with the clients that I currently attract and want to maintain.  Its specific marketing and advertising targeting and changing the way we approach the business and work we do. 

What this means is the focus will be on advertising and more corporate based projects.  Already putting the necessary pieces in place to do this we are working on the background elements and changing the fundamental aspects such as search engine optimization and of course the site content to focus that energy into the areas I prefer working in. 

This is not to say that I will refuse clients from the private sector.  Far from it, I love working with private clients but keeping the demographic clear and the portfolio in line with the work is the target for the next few months. 

As I stated previously in my blog,  75% of my current clientele is overseas or outside of Scotland in places like London and I will be putting the time, energy and resources into that side of my marketing. 

With an evolving business sometimes that needs change and this is what is being done with the JamesC Commercial makeup artist title change.

 

Explaining the JamesC business

I saw a very interesting post by a Scottish makeup artist on Instagram breaking down the elements of her business and why she charges what she does and it rang a bell with me.  

JamesC redefining the work

When people look at my business they make the mistake in thinking its all about the glamour and the articles that go out or the social media side of the work I do. What you don't see is the massive amount of time I spend on the other elements of my work.  

For the moment I have just had to hold off on my plans to shoot new website content for the simple lack of time, around 75% of my work is on the consultation side and I provide a variety of different aspects to that including: 

  •  Artist representation and PR
  • Brand management services including PR and articles
  • Editorial and Advertorial services

This means I can be doing anything from providing makeup services to shooting the images as a part of the package.  A lot of my time is spent focusing on taking brands and writing for them.  Another aspect that is often overlooked or ignored is the promotion of indie brands such as makeup lines or film and TV projects.  My social media and SEO skills have had to improve drastically since I joined the Trend Prive Magazine team. 

What will be changing is how this is approached since the majority of my client base is in London and across South Asia I am giving serious consideration to moving to somewhere warmer that will be an easier commute or at least lower my cost of living.  

What will be changing over the next few months is how business is undertaken and moved forward and what services will be offered: 

PR and marketing will increase and shoots will be controlled and managed by myself and the team from the Lost project.  

Shoots will be built around my own skill set and makeup and photos WILL be a JamesC endeavor.

  • Assistants will be assistants and credited as such.  Consideration will go into taking on long-term team members.  
  • Contracts and release forms will be required for each new job. 
  • 75-80% of the shoots will be shot in London or outside of the UK.  Simply for the ease of work.  

This not to say I don't want to work in Scotland but I will not be pursuing it as heavily as in previous years.  Not because this is a bad place but because I am not interested in weddings and occasions makeup and want to focus on advertising, commercial and film/TV.  Simply because I can I will also do editorial and PAY for the placement of my work in good magazines or look at the prospect of creating my own alongside the Film and TV projects we as a team are planning.  

JamesC will also be looking at bringing in a brush line as well as doing more behind the scenes work to show how the brand works.  

  

Give Face Cosmetics

It's not often that I add a new brand to my website when I do you know that there is something special about it.  Give face cosmetics ticked all the boxes and more for me and I had to add them to the roster of trusted brands.

Aside from the fun aspect, who doesn't enjoy playing with makeup?  Johnny aka Dirty Denise the lovely owner and founder of the brand is just a wonderful human being is out to help and support with a charitable trust receiving a donation for each special edition glitter that is sold, plus a passion for makeup that is both affordable and professional.  

For those experimenting with looks, learning about makeup, working on a budget I give you the amazing vegan brand Give Face Cosmetic; affordable professional makeup with a conscious and a heart.   

I will be covering the range again soon for trend prive, this time focusing on the brushes, till then you can enjoy the piece on the fantastic makeup line: https://trendprivemagazine.com/2018/07/09/give-face-cosmetics/

For more information go check out the website (and if you're a pro you can apply for a discount too so its a big plus all round).

 http://www.givefacecosmetics.co.uk

Restructuring the work

In line with the work of The Lost Project, I decided it was time for a long overdue restructuring of the business.  This will be a long process and focused on creating business alongside the team, rather than wait for it. 

restructuring the work

Something I have advocated for many years is independent TV and film which is the direction I plan to take the business.  Creating videos and content around the behind the scenes part of my work whilst creating something new, more about showcasing my own work and skill set.  We seem to have lost direction in certain areas of the makeup artist craft.  

While I appreciate that there are tiers to any business it can depend on your location how this affects and molds your business.  For me, its time to move on and find a new avenue that will allow my business to thrive in the field I prefer.  

Ultimately I want to step away from the current oversaturated market and denigrated service industry and showcase something more solid showcasing how I have worked for years and that my job is more than just social media looks and party time. 

The focus of the job will change and I will be working on the behind the scenes elements and bringing content to the table that will be solid rather than just about clicks, it's about the skills.  Brand support will be elemental to this but in a more solid way focused rather than the scattergun approach, this will be aimed at actual working practice rather than just a sales pitch from the highest bidder.  

My team will be small and focused on the creation of commercial projects in a set theme and continue forward with this under a new banner.   

Portrait session

I have just been sent some more Stunningly beautiful brushes from one of my favorite companies (Brushwork cosmetics) and it has given me a little nudge to do something creative. 

Business got in the way of much of what I have wanted to do, between writing, meetings and various other commitments I have just not had the chance to do my own shoots and I am hopefully going to do something fresh this week.

make up kit

With the volume of the new kit I have been sent to test and as a thank you for articles, I really don't have to add a great deal more to my working kit, which in all fairness is getting paired down to be easier to travel with. 

Something that is on my mind to do is, of course, the bridal piece with Wedding films Scotland, I really want to do something in portrait which will be published in some shape or form.  I just enjoy the process and its long overdue, I feel now that I have got several articles on standby and ready to be released over the next few days I might do a block of writing to cover my column so that I can just real and focus on getting the more realistic aspects of being a makeup artist done. 

What I am working on is the concept for two portrait based sessions which will be female models and designed around simplistic beauty.  

There is a promo code for Brushwork cosmetics available use JamesC for a 15% discount.

Kitstars makeup brushes

I am going to be doing some really interesting shoots, having done a Huge amount of research and planning for the next few months I am adding product placement into the videos and stills I shoot. 

One of the reasons I am planning for this is because I have been lucky with my work for the Trend prive and of course world fashion media and news team, this has allowed me to talk to a variety of brands and just last night I cleared out my makeup box, it was chock full of stock that was just gathering  dust alongside the new shiny products that I want to try out.  So I decided to clean house and have a fresh start of my makeup kit.  

One of the first of these brands to be covered will be Kitstars makeup brushes, a fantastically priced pro range of brushes that I personally think would make excellent additions to a working kit or for students starting out.  

Standouts (for me personally) are the base brush and the veil brush, of course, there are several others I fully intend to add but these are absolute standouts for me and the work I do. 

From there I will focus on a different brand for each shoot and do some non-exclusive brand placement simply because it is there to be done.   

 

Wedding shoot

Today I spent some time catching up on calls and doing some strategy work since I am not due to travel for a while (monsoon season delays), I thought it would be a good time to do some o the more promotional based work. 

lola liquid lipstick in lust

As some of you know I work with the wedding films Scotland team and this week we will be meeting up to arrange the final few details of a video/stills campaign that will be released through my magazine network. 

What we are going to do is focus on something a little different from the standard bridal look, yes the makeup will be set around that theme but we decided to forgo the usual pretty church or hotel and go straight into a derelict building and focus on the beauty of the moment. 

I will be integrating this in with some of the brands that have been in touch recently and very kindly given me PR packages as a thank you to these companies.  This will be a long-term strategy which I plan to work with to create something fresh to showcase not just myself but also the companies I value. 

The first of the brands I am focusing on will be the fantastic beauty makeup range from Lola makeup who do work with the bridal sector heavily so its a nice tie up for this particular shoot.  

New Wave Marketing

One of the things I advocate heavily is the use of online magazines and behind the scenes captures.  The reasoning behind this is simple: 

new wave marketing
  • With online magazines, the demographic reach is much larger than print (potentially) with the added bonus of longevity.  
  • Behind the scenes, both stills and video can be used as proof that the work is your own, which sadly is necessary.  It also has the benefit of being usable as a marketing tool.  

 In terms of new wave marketing both myself and my team are looking at ways of utilizing YouTube and online magazines as well as the other social media platforms to create a different form of advertising. 

Now I know some of you will be saying this has been the case for at least ten years, however, many people don't use this effectively and we are now looking at ways to integrate this into the business as a whole. 

A whole host of planning is being put in place to move forward the makeup side of the business and will be adding in elements of product placement and we are talking to brands about integration into the work we are doing.  In actual fact speaking to one of the brands it's a common practice but overused as many of the people asking for it don't have a plan or cannot show any structure that justifies the request for support.  

The next few months will be fun as we push in a different direction and work to showcase not only the JamesC brand but our work with a few select clients on PR and marketing.