What I do as creative Director and Media Makeup Artist

The terms creative director and media makeup artist get thrown around as a buzzword with makeup artists but very few actually understand whats involved, its not a bad thing but it is detrimental to your business if you cannot do what you are advertising.

As creative director I do a wide range of things especially when it comes to working on film projects, mainly when I do low budget work do I try and do this to add dimension and potential marketing/pr avenues that might otherwise be missed. I have to be aware of how the story from behind the scenes and the commercial side is going to look when we release the details, it has to be consistent across media.

climbing the stairs to success

Thanks in part to my work for magazines, I am able to talk directly to brands and provide what I term primary sources of pr. I write articles and then pitch the possibility of adding the brand to a Non-exclusive product placement and will negotiate with the brand and/or the film company over where and how this can be done.

My job becomes about placement and brand support what I do is work out ways to augment and support my department with product placement and designing the elements of the characters and IF required finding solutions to problems, this can include finding something that will help the budget or add to the overall story, finding myself often online checking out options to reduce the budgets. As key makeup artist you need experience to be able to carry the can, you are as much a part of the process as the rest of the team.

As media makeup artist I work within the parameters that I know I can offer, I sell the service I am skilled and experienced in and make it clear to clients what those limits are. This can include social media, product placement within the film and of course designing the makeup with the application being done and maintained on the shoot. Commercial should be your aim when working in film and TV.

Working as a beauty and lifestyle editor has given me distinct advantages that I have built up and added to my own arsenal of professional skills that can be utilised in my work, that is the difference. For me its not a buzzword its a reality of my work. A career and vocation are totally different, there are alot of steps to be taken to get to the point of being key on film and TV or even working at a magazine, build your business sensibly.

Reaching for the Stars and how its Done

When you are working as a makeup artist, especially someone aspiring to work in film and TV. There needs to be a degree of give and take in the process. Experience will get you through and into better projects over the course of time. Understanding how business works, especially the film business, can mean the difference between securing the gig and being replaced.

Reaching for the stars

Stories leak all the time about people securing gigs on a lie, by that I mean telling the production team they can do something and then failing to provide the service offered.

When it comes to reaching for the stars sometimes you need to build a ladder to get there.

Remember networking is a must and being an assistant is not something to be sniffed at. You can gain a huge amount by assisting a senior artist.

For me its all about knowing my skill set and market audience. My journey is slightly different and I do have plans, goals and aspirations that may not suit everyone and thats OK, but heres a general sense of how to move up the ladder and earn your craft.

  • When you first graduate, remember you won’t get into large scale projects immediately you will need to build your CV and show that you are willing to put the time into getting there.

  • Nothing happens overnight. Contact artists be open to assisting and listen to them.

  • Don’t listen to rumours. Just because the person teaching you doesn’t like another artist does not mean that their opinion is accurate. No platforming someone based on rumours will end badly for you.

  • Low budget is not necessarily a bad thing. Every job should have a contract, talk to the people behind the film and be open to the options.

*From a recent chat with a director, “we contacted several artists before we spoke to you and the responses were weird. Two didn’t answer, one wished us good luck but wouldn’t work for free. She didn’t ask if we had a budget what the pay scale was she just dismissed it.”

When you work for a company you can be there anywhere up to a month (I have even see it be two or three) before you get paid, so why do you think that immediately dropping an offer is smart, ask questions and negotiate.

Know your own limits, if you can’t do it, don’t sell it.

Start small and build, a website is a must. You can tie it to your social media and other accounts and use it as a marketing tool that will benefit you long term.

Above all else, be open to the possibilities and treat it like the business you claim it is.

Building PR Around a Low Budget Feature Film

When your working on a low budget film, something that you need to consider is where every single penny is going in terms of your makeup kit. Especially when there is some moulage (character/blood work) involved.

building your budget and working the pennies

As a makeup artist the first thing you need to be asking is “whats the budget for the department?” Remember your materials cost money and a kit fee is pretty much a standard across the board, this will allow you to decide if there is anything you need that you don’t have in your kit and will cover your costs. If you are smart and there is a business plan in place with the film you can then work with the production team to gain some additional support and press, sometimes even add-on’s to your kit that would otherwise come out of the budget for your department.

The synopsis of a film or TV project will also give you an idea of what to expect in terms of the project type you are working on, a smart artist will know their own limitations and what they can and can’t offer in terms of the work and be smart enough to actually work around those limitations without losing face.

Once you have a contract (An absolute must) you can then start working on a plan of action, low budget films often have a lack of real PR planning for the makeup staff because we are well known for our ability to showcase ourselves, after all thats how we got the gig right?

Always co-ordinate with the production team on what you are planning!

Even something as simple as a tweet with a photo or an Instagram post can be detrimental and lose you the contract. Make sure that there isn’t a NON DISCLOSURE clause in your contract, if you violate the terms of a non disclosure you can be sued and lose your job with real harm done to your reputation.

By working on the project and PR plan with the team you can sometimes, if you handle it correctly, gain additional support which if YOU as the artist do right will give you a working relationship with the brands you approach that will be a long term benefit for the film/TV project and you that can be accessed and used later.

Smart moves make better films and longer careers.

Setting up a Schedule of Articles

taking notes

I decided to take the time to write enough articles that for two weeks possibly three, I will just need to do the social media shares and get the products and films out there.

The logic behind this is that will allow me the space to book a studio or find a really good location to shoot some additional pieces for the websites, the even better part of this is that Finally we will be sitting down this coming week to put together the details for projects we have had on the back burner for a while now.

Something that really appeals to me about this process is that aside from gaining the space to breathe, I can arrange additional videos of me working and create the work again to my own terms. With the amount of brand support I have had in the last few months and the continued development of The Lost Project into the upcoming Lost Films (a new website will be built for this).

On the topic of websites, this will be a good time to do the additions that have been in the back of my mind for a long time to get done. Bringing in some of the brands that we have already worked with and giving them another boost through our network.

A big worry for my bank manager, will be the cost but in my experience you have to invest in your business to draw the clients you want.

The Realities of Beauty Writing and being a Makeup Artist

When it comes to being a beauty editor or a beauty writer there is a sense of ease that is taken for granted in the process. People will undermine the work and treat it like a whimsical process that relies on words like confection and decadence to support its own validity.

Beauty writing

This also leads to people undermining the work and in some cases using the piece as their own platform to boost their own (ego) or business. Without giving any thought or credit to the person writing. Removing the platform that they use to promote themselves and demanding fair treatment when they refuse to do the same.

Invalidating someone else’s work has become somewhat commonplace, the notion that anyone in the same field as you, even in the broadest sense, is competition and ergo should be removed from the marketplace is a sad and frankly an unnecessary action.

As a beauty editor and writer my days can be spent on the computer writing, researching or arranging meetings. On odd occasions I have been known to shoot my own work, although that in and of itself is becoming rare as the platform seems to be wasted when bookings are going to fresher talent “to give them a chance” with the expectation that I promote them and/or a project that I have spent time designing for is no longer mine it has been given to someone else to “allow their business to grow.” After all I am established and known so its OK to use my network to promote someone else.

Now I am not saying that I won’t support but I also will not accept that all work must be done with freshers, that is ridiculous and negates years of training and hard work.

It has become common to Demand and demean the work to a point where I have had to tell clients I am no longer willing to work with or give voice to certain people and brands because of the sheer arrogance and egotism of their behaviour toward me and my work.

Being a beauty editor or a makeup artist has a degree of diplomacy involved and lately that has become a difficult skill to offer at least thats what I am told when I refuse to cow tow to demands that are both unreasonable and outright nasty.

It is taken for granted that money is not the objective of the work when dealing with outside parties (usually I am asked to work free because reasons) and then asked to pay for copies of said images/film.

As a beauty writer/editor and makeup artist, I have had to change my terms of service to accommodate a glut of badly managed artists who feel entitled to press.

If you are approaching the table come with some degree of humility, come with a plan and be open to negotiations otherwise you will not make it past hello.

The Next Big Investment into the JamesC Business

For those unfamiliar with my career after 20 years as a makeup artist I decided to expand on the work I was doing and create for myself as well as work on other peoples projects.

I try my best to give a platform to filmmakers, designers and brands but decided to wherever possible, to shoot the content for my articles myself to save a lot of hassle. That is not to say I will not push someone else’s work but as I have had to repeat frequently of late, this is at my discretion and as much as I want to showcase everyone, it doesn’t always hit the mark or is not appropriate so I try to do the work on my own terms.

Progressively I have been adding to my kit and will soon be making the leap and adding a mirrorless camera to my working stock. The reasoning for this is simple:

  • Smaller footprint in my overall kit (which is paired down to suit gigs).

  • Practicalities of discretion when shooting on set.

  • Cost.

zoom lens

This has been the major deciding factor in all honesty as mirrorless can be cheaper and the lenses I require along with the body will be cost effective for me in comparison to the DSLR equivalents of each part.

An additional factor to this will be that it will give me a greater degree of creative control over what is and isn’t shown in terms of my work and I will be able to factor this into my work and contracts easily and for lower budget projects (if my terms are met) will also mean additional support in PR for later sales etc.

I know this seems unfair and possibly removing a platform from someone else on a video shoot and again with designers and brands become an additional cost they need to allow for but I have noticed a change in dynamic in how my work is shared and re-platformed, often lacking the credit, I felt that it was within my own interests as a business to make this choice.

Makeup artists frequently complain about not being credited in promotions or advertising and this removes that step and ensures (wherever) possible and plausible, that I can control the work. Sad to say but a necessity of late.

Admittedly I see this as a positive step forward and an expansion of what has become a very commercially and media driven business model, though not suitable for every artist it certainly works for me.

Everything is Connected

The idea that everything is connected has never been so prevalent as it is now with social media taking over the way we market our businesses and personal lives (and yes if you share your personal business publicly it becomes marketing).

Everything is connected

By pushing your own agenda and pushing YOUR business over that of someone else who created an article or piece of work that includes you is really a show of dominance that will long term be of no benefit as they can and in my case Will remove the platform.

I did check last night and have discovered that I have written in total 125 articles on different brands, designers, makeup companies and makeup tools. This has become my own personal platform.

I work at my own discretion deciding who or what I will talk about.

Social media has opened the door to some of the best and most commonly used marketing tools that can be and is being abused.

Short term thinking and ego get in the way of business being done properly which in my case has meant I am now rethinking not just who I work with but how I do it, I have brought into the light platforms including magazines, film/TV sales avenues to a series of makeup brands. In a local sense my “voice” has been removed from the proceedings by not using the articles content and taking credit for work that is not their own, it is forcing my hand to be more careful about how I support people in future.

Which in itself is sad.

After 20 years as a hair and makeup artist my work is often overlooked in favour of new talent when commercial is my wheel house and cost is never negotiated you have no room to complain when the work is not as well received as You feel it should be because you failed to take on board an experienced artist over giving a platform to a trainee who would have benefited from support, but then you save money so its all good right?

Hire me and you get the wealth of my experience and efforts which include PR and marketing, Demand that I support for free and then remove my voice from the resulting dialogue and you lose the right to complain when I no long wish to work with you.

Everything is connected and I will find out. I have talked about this multiple times and its becoming more and more of an issue, in light of it I will be changing the terms of how I work YET AGAIN because of the way my work is treated.

Opening the Door to Better Business

There is a huge amount of changes that people are fighting to be made in the Scottish (and global) industry. People are talking about creating groups and teams that can “regenerate” the industry, especially that of fashion.

a light bulb moment

What concerns me about this is the lack of real identity to it or the background checks that should be done to prevent collapse. In an age where its incredibly easy to verify someones background through something as simple as Facebook, which many companies are now doing, I find it interesting and have fell for it myself on the surface, people still lie about their CV.

Now if you want to question the validity of my travels, my work and my business you are more than welcome because I can provide evidence that will verify it for you.

So thats simple then.

If you are dealing with people who talk endlessly about what they have done and where they have been and there work is not close the standard you would expect here’s the thing you can cross check and ask for verification.

Overselling a skill is not smart and shows a lack of thought into your business. If you want to improve your work and get into better realms EARN your craft, if you do not have the skill earn them don’t lie about them and think you won’t get caught.

To open the door to better business you just need to earn it, that will take time, marketing and earned skill nothing comes overnight.

A Light at the End of the Tunnel

Having spoken at length to my own contacts and business affiliates over certain projects, there is now it seems to be a light at the end of the tunnel where business concerns lay. We have been discussing a few different options concerning projects.

a light at the end of the tunnel

We do have some small pieces that we plan to use, scripts are already done, that will be shot and edited with the intention of showcasing both our talents and the brands that have provided PR packages and giving something back to these companies as a thank you in form of promotion.

An additional aspect we are going to look at is the behind the scenes element (which is integrated into my own terms of employment on projects), we will be shooting for designers and creating both editorial content and video that will then be used to showcase all the talent working.

Creatively there is a point at which I felt that it was time to move in a new direction and add to my skill set and with plans to redevelop my own business.

The logic for this is that I wanted to expand and hold more control over the dynamic of my work, after 20 years in the makeup and hair arena feels like the right move.

Setting your Professional Agenda as a Makeup Artist

When you are starting out in business or redeveloping your work you need to identify your basics and work out your professional agenda and goals for your business. What this means is figuring out the Realistic goals and aspirations you are aiming at.

For fashion and film and TV this can be a totally different ball game and requires serous planning as does any business. There is always a trade off that has to be taken when you choose to specialise or redefine your business to accommodate a different style of work.

Setting a professional agenda

Looking at Film and TV, with a level of commercial production into this which includes ads and projects aimed at sales, we need to look closely at the skill set and package you bring to the table for the project and what room you have to negotiate the price structure you will work to and your overall professional agenda.

The first element of this is your own skills and experience you bring to the table. If you have zero experience or less than 5 years in a mixed background including the time in training. You can work the odds in your favour but this requires some basic pieces that need to be Negotiated in contracts and also a level of investment on your part.

As most business works on a three tier system (I have addressed this in previous blogs) you ultimately want to hit the middle market which in the UK is web TV and digital download. Personally I prefer paid work and will negotiate a minimum term agreement for my services that will benefit all parties:

  • Behind the scenes stills and video

  • Practical application of the service looking at what can and can’t be achieved on the budget from a makeup perspective as a media/commercial makeup artist.

  • Minimum rate agreed at a set level per day/week with an option of royalties on sales.

  • A contract with terms and conditions laid out with the above stipulations.

If they cannot provide or meet all the terms provided then they have to negotiate a deal that all sides are happy with. As a makeup artist (or any crew member) you have overheads and need to remember that.

As agendas go mines is fairly simple. I want to earn a living off of a skill set I have earned over the course of my career and have reached a point where I am not as willing to work for the art and regardless of your status and experience you should be saying the same.

Having an agenda for your career is not a negative thing and shows that you are treating your business as a business and not the latest in a series of trendy hobbies.

Redefining the Boundaries

Having just made a call to one of my business contacts in India, we are both reading from the same page when it comes to our business. Unless we have a HUGE amount of money to spend on PR and marketing (which at the moment I don’t) we are not going to get the gigs we deserve or have worked to get because we cannot campaign or PAY for the role.

Redefining the Boundaries

Another major disappointment is the fact I am spending a great deal of my time working for other people and not really getting the return on what is ostensibly an investment of time.

What does this mean for the future of JamesC and by extension The Lost project.

First off there will be a continuation of support for my current slate of clients and brands, but this will be done via email. This will allow us to be a little more flexible about the extent of work I do however I won’t be travelling out of my own pocket to events etc, I will be taking on sponsors or charging a stipend for my time and I no longer feel that there is a gain for me.

Another element that will be looked at is Location. At the moment Scotland is just not working for me and I do have offers that could potentially see me leave long term but given my age and concerns about my pension (if I am working at 70 its because I want to not because I have to), will be a primary concern.

Film is going to be made the main concern for the future and again, there will be terms and conditions laid out in advance the first and most important is to be payment.

In the next month I will be working to redevelop my marketing strategies, redevelop my portfolio and put the emphasis BACK on my own business and not that of others to the same degree.

I am sad to be thinking like this but from a realistic stand point I have to focus on my family and my business first and foremost.

Reaching Out For Experience as a Student

When you are at college it can be a daunting prospect finding work experience and reaching out through social media can be the first port of call for many.  Aside from that what can you do?  Is there a method that would work that will allow you to find work yourself and promote your skills? 

reaching out

Let's start with film, TV and theatre.  

While there are many groups that are dedicated to film and TV you need to customise your approach to the market.  I know you're a student, I appreciate you want the experience but be realistic, you need to make money too and your skill set is developing.   

Colleges and universities also have media studies departments and a makeup artist can be a bonus for student films, *always ask permission to take photos and share the images.  Student films can be fun and often a good learning curve for fresh talent as your all learning together what works and what doesn't. 

Do some digging, google is your friend, make use of this FREE service and do some checking on meetups and media access centres in your area.  They are always looking for new faces to work with and you can even assist.  

Assisting is a contentious one, a lot of people feel that they are ready to roll still at college or not, which is not a smart move in my experience.  Being an assistant lets you talk to more experienced people and takes the pressure off you to perform as someone else is in charge and you are there to learn.  How can that be a bad thing?? 

If you decide to reach out to an artist here are some good ground rules:  

  • Look at their work. 
  • Find out what they are about.
  • Check their social media.
  • Understand that they will be busy and may take time to respond.  
  • Don't come to the table combative, be open to learning and don't expect to be working to your own rules.

Being a makeup student and doing you're own research is essential, its part of the process and will serve you well when you graduate. The more you do now, the easier the transition will be when you graduate.    

 

Creating a Buzz

When it comes to promoting a business on a micro to zero budget, which many of us have to or find simpler depending on their targets.  We need to stop thinking in terms of creating a buzz and effective use of images and other aspects of social structure.  

creating a buzz

Taking into consideration as a makeup artist, I am asked to do events which are particularly problematic when it comes to advertising and often support.  

What I do is TALK to the client and set up a strategic plan that will benefit us both, this often is done on a zero budget and requires a little effort on my part and theirs.  The first thing that needs to be agreed is a contract and written terms for advertising my involvement in the event and of course a business overview for the company/event so that I can approach companies for sponsorship either for my segment as an individual or for the shows entire makeup department. 

Fashion events can be a huge potential avenue for support and marketing that can be lucrative (see MAC covering a variety of events and projects).  

Treating each event as a potential marketing avenue for a brand I have to then sit down and create the look, talk to the brand and show a comprehensive plan of action to promote the company that will be beneficial and drive traffic to their sites and generates sales. 

Asking for brand support is a huge undertaking and requires a lot more than just a few selfies and flyer.  

Making effective use of free social media platforms can be a huge part of this and has to be taken into account with the effective use of hashtags and search terms, a minimal investment of time can make the difference between a successful event and a failure.  

Creating a buzz for free is entirely possible and can be done with a carefully constructed plan, the method of "if we make it they shall come," does not work in the long term.  

Setting Up New Shoots

It feels like an eternity since I have been out to shoot new work and now I am pulling together another shoot with two fantastic new agency models.  

Beach shoot

Starting out with the fantastic shoot at the weekend with Stef (an amazing Italian photographer), all based around the simple beauty of headshot work, to now working with the same two models to create something a little more editorial. 

Of course, I will be doing some brand integration, this time it will be jewellery from Gentlemen's Chuckaboo and more from EX1 cosmetics and my new favourite Lola Cosmetics.  

Set on the beach, at the request of the models who wanted something different, this will be a relaxed shoot with a twist of the tribal and editorial that both Anna and Steven wanted to add to their portfolio's. 

Something that will be heavily integrated into this will be makethemake brushes and as a trial run, I will add kitstars to the mix to see how they perform.  Insider tip, they are fantastic brushes so I am not worried.  

Building the Trust with Brands

Building trust with a brand is something I work hard on, creating a sense of support and mutual benefit is the key to this dynamic.  So how can this be done in a productive manner? 

Start by being realistic in your expectations.  If you are starting out and have no background or identifiable demographic (organically built and not bought) you need to treat this as a starting point. 

Planning and the business of working with a brand
  • Identify your target audience
  • Look at your style of work as a video blogger or writer and ensure that the content matches the audience that you are working toward grabbing. 
  • Grammarly and Squarespace are both excellent tools for this and can be used to showcase your talents well. 
  • Websites are a major bone of contention with me, I personally think that spending as little as £20 a month (less than the cost of that uber shiny brush you must have) will actually benefit you long term.  

Showcase your talents, if you are a makeup artist, show your best work and focus on the skill set you bring to the table and be upfront about what you offer.  Brands identify and support those who bring a sense of business to the table and can give as much as they receive.  For example: 

When I talk to a brand I am lucky I can provide a media pack from the magazine I work for and show previous articles, sometimes I do a general overview piece and then I contact the brand to discuss the possibility of doing a second more product-specific piece.  This can be advantageous and has provided me with support in the form of PR packages which I thin do the smart thing and add it to my shoots and do some product placement for the brand.

I always make sure that I maximise the potential of the work by sharing it across my social media and tagging with hashtags and of course notification to the brand.  

Its all about building a sense of trust and managing the placement of my work.  Smart long-term planning will give you a better working relationship with the brands you approach, its all about planning and business.  

Changing the dynamic

Something that you will notice is the change to the front cover of the site, taking it from just makeup artist to commercial makeup artist.  What this means is that I focus my energy and time on the TV and film sector with a sideline in advertorial and writing for magazines.  

take notes

The reasoning behind this is to come in line with the clients that I currently attract and want to maintain.  Its specific marketing and advertising targeting and changing the way we approach the business and work we do. 

What this means is the focus will be on advertising and more corporate based projects.  Already putting the necessary pieces in place to do this we are working on the background elements and changing the fundamental aspects such as search engine optimization and of course the site content to focus that energy into the areas I prefer working in. 

This is not to say that I will refuse clients from the private sector.  Far from it, I love working with private clients but keeping the demographic clear and the portfolio in line with the work is the target for the next few months. 

As I stated previously in my blog,  75% of my current clientele is overseas or outside of Scotland in places like London and I will be putting the time, energy and resources into that side of my marketing. 

With an evolving business sometimes that needs change and this is what is being done with the JamesC Commercial makeup artist title change.

 

Explaining the JamesC business

I saw a very interesting post by a Scottish makeup artist on Instagram breaking down the elements of her business and why she charges what she does and it rang a bell with me.  

JamesC redefining the work

When people look at my business they make the mistake in thinking its all about the glamour and the articles that go out or the social media side of the work I do. What you don't see is the massive amount of time I spend on the other elements of my work.  

For the moment I have just had to hold off on my plans to shoot new website content for the simple lack of time, around 75% of my work is on the consultation side and I provide a variety of different aspects to that including: 

  •  Artist representation and PR
  • Brand management services including PR and articles
  • Editorial and Advertorial services

This means I can be doing anything from providing makeup services to shooting the images as a part of the package.  A lot of my time is spent focusing on taking brands and writing for them.  Another aspect that is often overlooked or ignored is the promotion of indie brands such as makeup lines or film and TV projects.  My social media and SEO skills have had to improve drastically since I joined the Trend Prive Magazine team. 

What will be changing is how this is approached since the majority of my client base is in London and across South Asia I am giving serious consideration to moving to somewhere warmer that will be an easier commute or at least lower my cost of living.  

What will be changing over the next few months is how business is undertaken and moved forward and what services will be offered: 

PR and marketing will increase and shoots will be controlled and managed by myself and the team from the Lost project.  

Shoots will be built around my own skill set and makeup and photos WILL be a JamesC endeavor.

  • Assistants will be assistants and credited as such.  Consideration will go into taking on long-term team members.  
  • Contracts and release forms will be required for each new job. 
  • 75-80% of the shoots will be shot in London or outside of the UK.  Simply for the ease of work.  

This not to say I don't want to work in Scotland but I will not be pursuing it as heavily as in previous years.  Not because this is a bad place but because I am not interested in weddings and occasions makeup and want to focus on advertising, commercial and film/TV.  Simply because I can I will also do editorial and PAY for the placement of my work in good magazines or look at the prospect of creating my own alongside the Film and TV projects we as a team are planning.  

JamesC will also be looking at bringing in a brush line as well as doing more behind the scenes work to show how the brand works.  

  

Give Face Cosmetics

It's not often that I add a new brand to my website when I do you know that there is something special about it.  Give face cosmetics ticked all the boxes and more for me and I had to add them to the roster of trusted brands.

Aside from the fun aspect, who doesn't enjoy playing with makeup?  Johnny aka Dirty Denise the lovely owner and founder of the brand is just a wonderful human being is out to help and support with a charitable trust receiving a donation for each special edition glitter that is sold, plus a passion for makeup that is both affordable and professional.  

For those experimenting with looks, learning about makeup, working on a budget I give you the amazing vegan brand Give Face Cosmetic; affordable professional makeup with a conscious and a heart.   

I will be covering the range again soon for trend prive, this time focusing on the brushes, till then you can enjoy the piece on the fantastic makeup line: https://trendprivemagazine.com/2018/07/09/give-face-cosmetics/

For more information go check out the website (and if you're a pro you can apply for a discount too so its a big plus all round).

 http://www.givefacecosmetics.co.uk

Restructuring the work

In line with the work of The Lost Project, I decided it was time for a long overdue restructuring of the business.  This will be a long process and focused on creating business alongside the team, rather than wait for it. 

restructuring the work

Something I have advocated for many years is independent TV and film which is the direction I plan to take the business.  Creating videos and content around the behind the scenes part of my work whilst creating something new, more about showcasing my own work and skill set.  We seem to have lost direction in certain areas of the makeup artist craft.  

While I appreciate that there are tiers to any business it can depend on your location how this affects and molds your business.  For me, its time to move on and find a new avenue that will allow my business to thrive in the field I prefer.  

Ultimately I want to step away from the current oversaturated market and denigrated service industry and showcase something more solid showcasing how I have worked for years and that my job is more than just social media looks and party time. 

The focus of the job will change and I will be working on the behind the scenes elements and bringing content to the table that will be solid rather than just about clicks, it's about the skills.  Brand support will be elemental to this but in a more solid way focused rather than the scattergun approach, this will be aimed at actual working practice rather than just a sales pitch from the highest bidder.  

My team will be small and focused on the creation of commercial projects in a set theme and continue forward with this under a new banner.   

Business Fundamentals

I have talked about this before, choosing a door and finding your niche.  There are variations to the structure of business some of which are general and can be taken across the board from bridal to film/TV, the rest you need to learn and that is where the fundamentals of business come into play and I am going to be really harsh here, but just because its makeup, it doesn't mean that you are ready to be in charge.  Like any job, there is a hierarchy.  

No one walks straight into a business after training for whatever length of time and becomes a manager or is on the board of directors.  

We need to start looking at this more as a business and not a hobby.  

I see it a lot, people love the idea of being a beauty editor or makeup artist till they are doing the job and suddenly they have gone from doing all these crazy makeup looks and its all about commercialism and simplistic looks. 

"Editorial style" is one that confounds me.  I have stopped doing shoots now unless I see some structure and a purpose, there are two types of editorials: 

An editorial which is about a concept and has a structured story.  Effectively a showcase of talent and often about having fun and creating.  

Stage door

Advertorial which is about selling a product through a story.   It can be focused on the clothes, the makeup or hair but its a commercial aimed at being a spread in a magazine. 

When it comes to film and TV I am a little more hard-line than I used to be; I want to see a plan, a structure, and a sales strategy.  THAT I can get onboard with when its speculative and I am expected to bring in brands etc but you cannot/will not show a structure, you are making it difficult for me to support it or for that matter my brands to get on board with it.  

We need to sit down and actually look at how we structure things, brand support from events to film and TV projects, requires a plan.  We call this a business but I rarely see that and people are falling into the trap of it all the time and it's not moving you forward.  

I appreciate its hard to learn and your impatient to make your mark but can we talk business?