Building the Trust with Brands

Building trust with a brand is something I work hard on, creating a sense of support and mutual benefit is the key to this dynamic.  So how can this be done in a productive manner? 

Start by being realistic in your expectations.  If you are starting out and have no background or identifiable demographic (organically built and not bought) you need to treat this as a starting point. 

Planning and the business of working with a brand
  • Identify your target audience
  • Look at your style of work as a video blogger or writer and ensure that the content matches the audience that you are working toward grabbing. 
  • Grammarly and Squarespace are both excellent tools for this and can be used to showcase your talents well. 
  • Websites are a major bone of contention with me, I personally think that spending as little as £20 a month (less than the cost of that uber shiny brush you must have) will actually benefit you long term.  

Showcase your talents, if you are a makeup artist, show your best work and focus on the skill set you bring to the table and be upfront about what you offer.  Brands identify and support those who bring a sense of business to the table and can give as much as they receive.  For example: 

When I talk to a brand I am lucky I can provide a media pack from the magazine I work for and show previous articles, sometimes I do a general overview piece and then I contact the brand to discuss the possibility of doing a second more product-specific piece.  This can be advantageous and has provided me with support in the form of PR packages which I thin do the smart thing and add it to my shoots and do some product placement for the brand.

I always make sure that I maximise the potential of the work by sharing it across my social media and tagging with hashtags and of course notification to the brand.  

Its all about building a sense of trust and managing the placement of my work.  Smart long-term planning will give you a better working relationship with the brands you approach, its all about planning and business.