Something that you will notice is the change to the front cover of the site, taking it from just makeup artist to commercial makeup artist. What this means is that I focus my energy and time on the TV and film sector with a sideline in advertorial and writing for magazines.
The reasoning behind this is to come in line with the clients that I currently attract and want to maintain. Its specific marketing and advertising targeting and changing the way we approach the business and work we do.
What this means is the focus will be on advertising and more corporate based projects. Already putting the necessary pieces in place to do this we are working on the background elements and changing the fundamental aspects such as search engine optimization and of course the site content to focus that energy into the areas I prefer working in.
This is not to say that I will refuse clients from the private sector. Far from it, I love working with private clients but keeping the demographic clear and the portfolio in line with the work is the target for the next few months.
As I stated previously in my blog, 75% of my current clientele is overseas or outside of Scotland in places like London and I will be putting the time, energy and resources into that side of my marketing.
With an evolving business sometimes that needs change and this is what is being done with the JamesC Commercial makeup artist title change.