I am not one for posting my entire business and personal life across social media, I find it tawdry. Especially when it comes to my business. Yes, I will reveal titbits and snippets of information but its generally consistent with what is coming up and not about boasting. Contrary to myth.
So let's look at the outcome of this, I am a person who works with the indie film sector on an international scale, consulting and writing for magazines. I created my job and built my business. It did not happen overnight, I earned that and I have made losses in the process. However, the key was I kept going. You cannot give up at the first hurdle. You need to be realistic, but you cannot give up.
Over the last quarter, I have had a few photographers, makeup artists, and film companies approach me about what I do and how I approach it. So they are asking to consult with me on the process I use to market and create the business. It's not a big secret, here's a hint. Work smart.
Now I will focus on the makeup artists here because that is my profession:
"I want to break away from working free on shoots and doing weddings I really want to do film and TV."
I have spoken to people about how to get a foot in the door and told them what I am working on and made it clear there is work available, only to have them turn it down. Now my work may not be your taste, that's fine, but when you are talking to someone who is making it clear they are doing commercials, editorial and feature films and you decline it in favour of someone else you found on facebook then you have no right to complain when the work goes elsewhere.
Stepping up and offering your services with the stipulation that you are EXTREMELY busy and can't take on anything unless it involves international travel will not get you the gig.
Be honest: "Look, I am working in a salon and it's really not for me. I want to break away from it but don't have the experience and would appreciate a chance to prove myself."
I will have more respect for you if your honest instead of trying to wangle a free holiday and some unearned credibility. Assisting if you have not done something is not a bad thing, someone like me who works in the commercial sphere does not get to dictate the pace or the work, the client does. Your working for me and my company, you want to learn the real side of the job then as someone who's done 20 years of it at the frontline I think you will gain something versus working for someone who has no experience outside of indies who does mainly weddings and is only working on a film as a favour.
Make good choices and focus your abilities. Working in film and TV is demanding but worthwhile you need to be realistic.
Something I focus heavily on now is creating the work. By this I mean I don't wait for the client to come to me I either create the gig or Market to that audience and pull them in. My marketing is targeted at the audience I want: while I attract from sectors that cross over its broad enough that I attract 75% of the time, what I want. I also look at other angles and have co-written projects and will be developing some later with a target audience in mind before I start. I shape my own destiny with enough flexibility that I can take on projects that interest me. Its a long-term strategy versus a short-term gain.
When you go into business, and I did this as well, you start out thinking that it's all sunshine and lollipops, then reality bites you and you start to realize that actually its hard work. The idea that makeup artistry is easy is way beyond the realms of truth and I make no bones about it.
The idea that I am not supportive is in itself a myth:
If you talk to me and have a clear idea of what you want I am happy to help, come to me with soap bubbles and wishes I can't.
If you want to be a part of my team then be truthful, talk to me honestly and here's a strange request that seems to fall on deaf ears: call me. I will not be calling you in on bigger gigs until you have proved your skill set and that you are dedicated, that means you will be asked to do low budget work or just be an extra pair of hands, it's about proving yourself as a team member before I risk you on the bigger gigs. You don't become the CEO on the first day you work up the ranks.
Do your research. I will respect you more if you can ask a question and have a semblance of knowledge that needs expanding and don't blame your lecturers: to learn you need to be able to research and fact check things.
Take a step back and ask yourself: "is this what I want or am I just following the trends?" If the answer is yes, then feel free to talk to me, you never know you might get an opportunity, listen to rumour and mythology or just generally assume and you get nowhere.