I saw a very interesting post by a Scottish makeup artist on Instagram breaking down the elements of her business and why she charges what she does and it rang a bell with me.
When people look at my business they make the mistake in thinking its all about the glamour and the articles that go out or the social media side of the work I do. What you don't see is the massive amount of time I spend on the other elements of my work.
For the moment I have just had to hold off on my plans to shoot new website content for the simple lack of time, around 75% of my work is on the consultation side and I provide a variety of different aspects to that including:
- Artist representation and PR
- Brand management services including PR and articles
- Editorial and Advertorial services
This means I can be doing anything from providing makeup services to shooting the images as a part of the package. A lot of my time is spent focusing on taking brands and writing for them. Another aspect that is often overlooked or ignored is the promotion of indie brands such as makeup lines or film and TV projects. My social media and SEO skills have had to improve drastically since I joined the Trend Prive Magazine team.
What will be changing is how this is approached since the majority of my client base is in London and across South Asia I am giving serious consideration to moving to somewhere warmer that will be an easier commute or at least lower my cost of living.
What will be changing over the next few months is how business is undertaken and moved forward and what services will be offered:
PR and marketing will increase and shoots will be controlled and managed by myself and the team from the Lost project.
Shoots will be built around my own skill set and makeup and photos WILL be a JamesC endeavor.
- Assistants will be assistants and credited as such. Consideration will go into taking on long-term team members.
- Contracts and release forms will be required for each new job.
- 75-80% of the shoots will be shot in London or outside of the UK. Simply for the ease of work.
This not to say I don't want to work in Scotland but I will not be pursuing it as heavily as in previous years. Not because this is a bad place but because I am not interested in weddings and occasions makeup and want to focus on advertising, commercial and film/TV. Simply because I can I will also do editorial and PAY for the placement of my work in good magazines or look at the prospect of creating my own alongside the Film and TV projects we as a team are planning.
JamesC will also be looking at bringing in a brush line as well as doing more behind the scenes work to show how the brand works.