One of the things I advocate heavily is the use of online magazines and behind the scenes captures. The reasoning behind this is simple:
- With online magazines, the demographic reach is much larger than print (potentially) with the added bonus of longevity.
- Behind the scenes, both stills and video can be used as proof that the work is your own, which sadly is necessary. It also has the benefit of being usable as a marketing tool.
In terms of new wave marketing both myself and my team are looking at ways of utilizing YouTube and online magazines as well as the other social media platforms to create a different form of advertising.
Now I know some of you will be saying this has been the case for at least ten years, however, many people don't use this effectively and we are now looking at ways to integrate this into the business as a whole.
A whole host of planning is being put in place to move forward the makeup side of the business and will be adding in elements of product placement and we are talking to brands about integration into the work we are doing. In actual fact speaking to one of the brands it's a common practice but overused as many of the people asking for it don't have a plan or cannot show any structure that justifies the request for support.
The next few months will be fun as we push in a different direction and work to showcase not only the JamesC brand but our work with a few select clients on PR and marketing.