Having just made a call to one of my business contacts in India, we are both reading from the same page when it comes to our business. Unless we have a HUGE amount of money to spend on PR and marketing (which at the moment I don’t) we are not going to get the gigs we deserve or have worked to get because we cannot campaign or PAY for the role.
Another major disappointment is the fact I am spending a great deal of my time working for other people and not really getting the return on what is ostensibly an investment of time.
What does this mean for the future of JamesC and by extension The Lost project.
First off there will be a continuation of support for my current slate of clients and brands, but this will be done via email. This will allow us to be a little more flexible about the extent of work I do however I won’t be travelling out of my own pocket to events etc, I will be taking on sponsors or charging a stipend for my time and I no longer feel that there is a gain for me.
Another element that will be looked at is Location. At the moment Scotland is just not working for me and I do have offers that could potentially see me leave long term but given my age and concerns about my pension (if I am working at 70 its because I want to not because I have to), will be a primary concern.
Film is going to be made the main concern for the future and again, there will be terms and conditions laid out in advance the first and most important is to be payment.
In the next month I will be working to redevelop my marketing strategies, redevelop my portfolio and put the emphasis BACK on my own business and not that of others to the same degree.
I am sad to be thinking like this but from a realistic stand point I have to focus on my family and my business first and foremost.