In line with the work of The Lost Project, I decided it was time for a long overdue restructuring of the business. This will be a long process and focused on creating business alongside the team, rather than wait for it.
Something I have advocated for many years is independent TV and film which is the direction I plan to take the business. Creating videos and content around the behind the scenes part of my work whilst creating something new, more about showcasing my own work and skill set. We seem to have lost direction in certain areas of the makeup artist craft.
While I appreciate that there are tiers to any business it can depend on your location how this affects and molds your business. For me, its time to move on and find a new avenue that will allow my business to thrive in the field I prefer.
Ultimately I want to step away from the current oversaturated market and denigrated service industry and showcase something more solid showcasing how I have worked for years and that my job is more than just social media looks and party time.
The focus of the job will change and I will be working on the behind the scenes elements and bringing content to the table that will be solid rather than just about clicks, it's about the skills. Brand support will be elemental to this but in a more solid way focused rather than the scattergun approach, this will be aimed at actual working practice rather than just a sales pitch from the highest bidder.
My team will be small and focused on the creation of commercial projects in a set theme and continue forward with this under a new banner.