Talking About An Agents Life With Louise Gubbay

There are so many talents in the creative industries and we are lucky enough to be able to talk to Louise Gubbay about her work as an agent, and how she has built her talent agency and a stellar reputation with production companies as well as actors. Offering insights into the world of casting, Louise brings a fresh perspective to the world of film and TV sharing the journey with us.

Can you tell us more about yourself and your agency?  How you started out and what do you do as an agent in the social media age? 

Firstly, thank you for inviting me to do this Q&A! I sincerely hope everyone that reads this will find it of use.

After spending many years in different parts of the industry, my passion was to eventually become an agent and when the kids came along, I decided it was the right time to set up Louise Gubbay Associates back in 2006.  I have always been a boutique agent representing actors across the board.  

A few years later, I decided to set up an LA side to the agency! This certainly was not an easy task and took many months before I eventually became a US taxpayer! That was a hugely proud moment in my career! The only reason I eventually closed it was because six years of working from 9 am – 3 am Monday to Friday started to make me a tad tired! But it was a very rewarding time! 

”I never trained as an actor and as I occasionally put out on Twitter, that was a good thing as, to be frank, I would be utterly shockingly bad but envy every actor who does their job brilliantly.  When I see my clients on stage, I am like the proud mum in the audience and generally fighting back the tears! “

I believe social media is important for any business.  It helps you connect with others, support others and promote yourself.  The power of social media is extraordinary. For me though, the way I use social media is to announce confirmed castings of any of my clients and support other actors the best I can.

You have become something of a sensation on Twitter for your motivational Tweets and posts about your client's achievements.  Can you tell us what is your thinking behind this and why you feel it is important to show support across the network? 

I am not sure I would go that far but thank you! I didn’t use my Twitter that much until Covid hit us although I would always shout my client’s credits from the rooftops on it. It is a fantastic feeling when they get cast as we all know this is not an easy industry! There is a lot of rejection for actors, so when we get positive outcomes, I need to let the world know! 

When the entire industry shut down back in 2020, I read many tweets of uncertainty from actors, some of who were the ‘class of 2020’ and others who were left with anxiety as to when and how the industry would reopen, much like we all were and I wanted to give support which has carried on to present day and will continue to carry on.  I was (and still am) inspired by my actor John Craggs who runs The Actors Support Network (@network_actor ) and thought that if I could also offer support, then maybe it would give actors additional hope.  At the best of times, the industry is not an easy one but actors need to keep believing in themselves, do what they need to do to market themselves and keep plugging away.  Good things do happen in the biz and whilst some of the time, actors may feel negative, as I always say, a negative will turn into a positive at some point!

I am in my 17th year as an agent and like everyone has good days, bad days, frustrating days, and positive days but I still look forward to starting work on Monday mornings! The best part about our industry is anything can happen in the next five minutes and sometimes, it does exactly that! 

My motivational tweets are usually thought of when I am walking Mr. Sweetface (aka Zeb, the double terrier) out in the gorgeous areas of rural Devon where I am lucky enough to live. It gives me a chance to think about actors who I do not represent and how I can help, advise or support them but predominantly, give them positivity.  It is so important to me. Not every actor will have representation and those are the ones that need guidance to help make that happen.

What advice would you offer someone looking for an agent to represent them and if they are looking to join your books what would be the best approach? 

It is so important for actors seeking rep to keep reminding themselves they too, are a business. Agents get a huge amount of representation requests throughout the year and so it is important to make sure you stand out.

There is no point in sending an email saying simply ‘Hello, I am an actor and looking for representation but I am working on my showreel’ for example.  That is not selling yourself.  I’m not saying many do but the occasional one does come in.

All actors need to have a showreel.  Agents need to see if they can act.  It might sound daft as they are an actor who is approaching an agent but if I had an email such as that with the actor wanting to meet up for a coffee, why would I take time away from my own clients as well as spend money on travel to meet that actor when I have no idea if they can actually act! It may sound harsh but it is reality.

Actors need to be happy with the package they are sending over to agents which would ultimately include headshots and some kind of reel.  If they are starting out, it won’t be a professional reel with clips of scenes they have done on a professional level but they can create their own scenes and that is perfectly acceptable as long as the sound and quality are at a decent level.  Something is always better than nothing! Actors are creatives, so create!

Also, and importantly, actors need to research the agents they are interested in. We don’t expect any actor to just pick one agent to approach at any one time but look and see which ones you think you could be a part of.  Working with an agent is a two-way street.  Both are after the same goal so it is imperative that both sides can work together.  I cannot guarantee that I would get any new client seen tomorrow, the next day, or the next month.  I am not psychic (sometimes I wish I was!) but the most important factor is for any of my actors to have that trust in me knowing that I am doing my job, which thankfully they do but also for me to know that those that who are also starting out are being proactive too.  A saying I have had for years is to never wait for the phone to ring….

This industry is all about selling yourself so actors should pinpoint the highlights of their career achievements so far. This could be that they have just graduated or they have just been cast in a short film or that they have just finished in the West End.  It doesn’t matter how big or small the credit is, it is simply about selling themselves.

Can you tell us what would you say to aspiring agents out there?  Is there any advice you can offer to new and potential agents to help them grow? 

If they really want to become agents, then do it! I feel absolutely blessed to have a job that I am so passionate about and feel the same enthusiasm today as I did on day one.  

I have advised a couple of new agents recently who have got in touch and am very happy to do that as I was a new agent once.  It is not the easiest career to get started but it is doable! Like any business, again, it’s all about marketing yourself, making contacts, and not giving up. When I see new agents on Twitter and see how passionate they are, I will always happily re-tweet them. Support goes a long way for any new business! Make it happen!

To learn more about Louise Gubbay and Associates or to get in touch see:

Louise Gubbay and Associates Website.

Louise Gubbay and Associates Twitter.

Louise Gubbay and Associates Facebook.

Louise Gubbay and associates Linkedin.

Touching Base With Our Friends in Nepal

Something we are incredibly proud of is our association with the Nepal Film Production team, and with a potential project being discussed at the moment it is good to be talking business again with the founder Digbijaya Bharati is a genuine pleasure and will open up doors again to work in the jewel of South Asia that is Nepal.

With their main work being documentary, Nepal Film Production works with filmmakers across the world we love that we can be a part of that remotely at the moment, talk about new avenues and bring the Lost Creative’s methods and projects to them where we know that they will be tackled with professionalism.

Now that things are moving again we can open up old projects we put to the side during the upheaval of the last two years and tackle ideas that we have been eager to get back to. South Asia is to us, the most beautiful place, having spent two years in India, our creative director JamesC, is very happy about the prospect of this and looking forward to talking film, TV, and other things with our friends and associates in Kathamandu.

Travel and Meeting Contacts Featuring vShowcards

We are really pleased when people reach out, especially when our contacts who have taken time off, come to us to talk about working on something fresh which has been happening a lot recently especially with photographers and a few actors who feel that the time is right to start working on smaller projects to stretch their muscles a little after the uncertainty of the last two years.

Naturally, this has given us the impetus to think a little more deeply about concepts and start stockpiling items that may seem strange but will in the long term be of advantage to us, such as the mix of ready-made prosthetics, butterflies, and other items that would on the surface seem strange.

In addition to this, we are planning a trip to London, part buyers trip and part meet up with friends, although the timing for this has been a little tricky due to family commitments, there are advantages to this that aside from being able to shop, we can discuss plans with the team at vShowcards gaining further insight their upcoming changes (which look to be amazing), our creative director JamesC is already a member which is another reason we want to sit with them and work out some details and add to his profile with strategic work.

What we are planning for is trips to the major makeup retailers, meeting with clients/friends, then returning to Scotland to work on additions to the sites across the board. There is something to be said for this plan that goes beyond the obvious networking, it really is about finding new sources of inspiration on route.

The scope and potential of this trip should be interesting and be a welcome break from the background work we have been doing.

To learn more about JamesC or the vShowcards site see:

JamesC vShowcards.

vShwocards official site.

Gramps Morgan Brings His Unique Voice To The iKons Show

With The House of iKons reputation for attracting global talent, it is no surprise to see The Grammy Award Winner Roy Gramps Morgan coming to the table with his new album release and adding a touch of his unique style to the mix.

Known for his mix of Country and Reggae, Roy Gramps Morgan is an artist of note who has gained respect across the board for his melodic voice, unique style, and not to mention heritage in the music industry that has created one of the leading voices in his field with numerous accolades to his name, he now adds iKon to his list with the new album Positive Vibration already gathering attention and press buzz.

With the reputation of The House of iKons as one of the top 6 worldwide off-schedule events and now, the talents of Roy Gramps Morgan, this year’s event is set to be a stellar occasion giving the fashion world a whole new twist and opening up more doors to the creative talent involved.

The unique mix of designers and music with Roy Gramps Morgan as the centerpiece will offer up a cocktail of designer clothing, and music, a grandstand event already his presence is set to add a cocktail of cultural styles and brotherhood that only a true artist could offer.

For more information on Roy Gramps Morgan and his latest album see:

Roy Gramps Morgan Website.

Roy Gramps Morgan Facebook.

Roy Gramps Morgan Spotify.

Roy Gramps Morgan Instagram.

For more information on The House of iKons or to purchase tickets see:

House of iKons tickets.

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

Don't F*ck Up Your No Budget Movie! By Ivan Peric

As an accomplished filmmaker and actor in his own right, Ivan Peric has become something of a maven for the digital content market and with his book “Don’t F*ck Your No Budget Movie” takes you through the hard-earned and hard-learned process that took his passion for acting and film to a wider audience, detailing the process with retrospective ease to help others in the same place.

Working backward, Ivan Peric talks about his own experience of starting out as a filmmaker taking the mistakes he made, the lessons he learned, and compiling them into an easy-to-follow and frankly common-sense manner that will change the way you look at digital filmmaking and selling your product.

Many new and established filmmakers have the belief that “If I make it, they shall come,” and focus on film as an art form rather than a commercial venture, which if you want to make a career out of this is the wrong approach and often leads down the path of shelving a project. What this book focuses on is taking the art, and the commercial, combining the two, and producing work that will be a showcase of your talents and commercially viable.

What is really refreshing about “Don't F*ck Your No-Budget Movie” is the candor with which Ivan approaches the process, he openly talks about how hard it was to make things happen and why, giving a first-hand view of what he did, how he achieved it and what pitfalls he faced in the journey.

As a team, we can see the value in this book and fully endorse it, our team has worked behind and in front of the camera for over 20 years and we decided that we wanted to focus our energy on producing for ourselves which we had a broad idea of what was involved from previous work, however, taking that knowledge (along with our contacts in distribution, casting, etc), alongside the stellar advice offered by Ivan Peric in his book, we can clearly create a path that will reduce the process of creating a TV or film project and streamline it making it a much more cohesive journey. *It is worth noting even with the experience we have it is always good to source additional information and add to the arsenal of information we have in our pocket, which this book did by verifying our thought processes and giving a clear and concise plan that filled in certain gaps in our knowledge.

To learn more about Ivan Peric or to purchase the book see:

Ivan Peric Link Tree.

Ivan Peric Twitter.

Don't F*ck Up Your No Budget Movie! Amazon UK. (Kindle, Paperback, and Hardback)

Don't F*ck Up Your No Budget Movie! Amazon USA. (Kindle, Paperback, and Hardback)

Don't F*ck Up Your No Budget Movie! Barns and Noble USA

Don't F*ck Up Your No Budget Movie! Google Books.

Don't F*ck Up Your No Budget Movie! Apple Books.

Volunteer Positions At House Of iKons Fashion Show 2022

With fashion week coming this February, there are opportunities to be a part of the scene coming up and The House of iKons is a star of fashion week that is a CV booster, and a chance to learn from some of the best within the industry, to support designers from across the globe, and being a part of fashion history.

As one of the top six worldwide, off-schedule fashion events, House of iKons is a show that has built from the ground up a leading fashion event during LFW, and gives backstage crew, designers, and press the chance to earn their craft on a global platform.

If you are interested in being part of this conversation as a volunteer or looking to be part of the press pit email by clicking here for further information or see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

Project Development With The Team Behind The Memento Mori Portrait film

With an important and historical message, the short Memento Mori Portrait film is tackling a heartbreaking moment in Western history and bringing it to a wider audience.  

Having already won 7 awards for the script, the film itself is a love story with a twist, looking at the voices of those left behind and mixing in science fiction, imagination, and memory to create a beautifully sculpted narrative that takes the Holocaust and gives voice to the people who were lost with, the pink triangle badge, being the symbol of their shame and degradation.

An excellent team of filmmakers are already behind the project with accolades across genres and a collective CV of note, this film is a project designed to showcase their work, the story being part of a larger tapestry, it is a moment in time that is important to highlight and a story that deserves to be heard. 

The importance of the message this film creates is part of the reason it is being made and shows that there is still a long way to go with certain rights in the global narrative.  

To learn more about the project or to offer support see: 

Memento Mori Portrait Fundraiser.

Memento Mori Portrait Facebook.

Lumino Films.