An industry insider and consumer adored brand, Lola makeup has been savvy in its approach to the cosmetics market and what it means to be a pro makeup line with a wider audience appeal and from a purely business perspective sits high on the list of film, TV, and fashion forward-thinking brands for the European artists working kit.
Starting with their incredibly smart and strategic work with the UK’s own Next Top Model (season 12), one of two sponsors for the show, to the current support of the Voice in Spain, they have proven themselves to be a cosmetics line that is suited to the rigors of fashion and TV with an eye for detail they are standing tall in the market.
“Lola makeup is fast becoming the new TV makeup brand of choice with more and more professionals seeking them out for their cohesive and camera ready cosmetics.”
With plans to make the entire range vegan by the end of 2020, the team is working with a leading cosmetics developer on the creation of additional shades to the foundation amongst other elements in play it is really exciting from a creative stance to see the brand develop even further.
They are taking steps toward new and exciting areas and with their fashion/TV-oriented (but still a consumer-friendly) for example, the cream shadow pencils available in 4 colors can be played to suit your needs and is a classic example of what makes them a brand that is taking a pro stance for TV, fashion and more giving us the kind of products that have longevity and hitting the markers not just for the consumer but for the working artist who needs cosmetics that perform.
Working forward Lola is and continues to be a range that is pro driven, HD ready, vegan-friendly and suited to all aspects of the professional makeup artists’ needs.
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