Finding a little free time our creative director (JamesC) decided to break away from his usual duties of admin and management to do some location scouting for a 3 part story built around The Lost Boys concept, with his trusted point and shoot camera he walked along the promenade and into town to find some specific locations that would fit the brief and in doing so has settled on 3 distinct locations that will add a touch of drama to the shots (with a video being planned to add to the drama of the scene).

“The images themselves will be built around derelict buildings, waste ground, and a fractured symbolism of nature. Each model will have his own story that will hint at both the inspiration of Pans Lost Boys to the more dystopic visuals of the backdrop to fit with the ‘council estate boys’ look of the models.”

A full and detailed explanation of The Lost Boys shoots can be found by clicking here. We are really excited by the concept and the fact we have the support of fellow Creative Director Shakti Sood founder and brand manager of The Sons of Adonis and the amazing Lord and Berry makeup line, both seeing the potential of what we are working on.

Location Scouting a Lost Boy Shoot (2).JPG

As the makeup industry landscape changes to meet new standards and we see the need for new techniques and methods, especially for TV presenters, Wolfskin London offers a simple solution that allows men to look smart, well-groomed, and professional in any setting.

Increasingly people are required to work from home using software setups for digital meetings and the full HD screens are opening up our faces to closer scrutiny and the need for a clean, fresh, groomed look as we work from home is becoming a must and in a media format, this can also mean that for male presenters who are often used to having a makeup artist on set, they will now need to do their own makeup which is where Wolfskin London becomes integral to the media business.

For the Lost team, the reason we are looking to Wolfskin London is fairly straight forward, it is designed to suit men and is simple enough that it is suitable for most situations and we can (if required) teach our male talent to do their own makeup with minimal fuss and will be something we reach for when we cover events such as fashion shows.

Pushing forward in the make-up realm having a range that is designed for men both professionally and personally will be something we work with more in line with not only the projects we have in development but for the future of the company overall.

To learn more about the Wolfskin London range or to purchase see:

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