Building on his early success, Ashley aka That Preston Journalist, has opened up to The Lost Creatives about his journey as a podcaster and journalist in the YouTube sphere.
Since we first talked to you about your You tube channel and political commentary, what has changed for you as a podcaster and how has that affected your channel?
When we first spoke, my channel was very much in its infancy. Since then, it has grown bigger than I thought and continues to pick up around a thousand new subscribers each month. As a result, it no longer feels like a hobby or a past time, it is now something that is very much part of my daily routine. As the audience grows, the content I put out has to be taken more seriously as well. When I first started, I was talking to maybe 100-500 people, now the channel generates 50,000-100,000 views per day so it has to be good.
Working to YouTube restrictions on what you can talk about is difficult, but when it comes to politics, most things are OK. I have also been asked by other channels to appear with them as well which I have done on many occasions, but the main passion is always with the daily content.
“It is also quite nice to be recognised by people in the street, I am by no means a celebrity, nor do I wish to be, but it does happen sometimes and it is always nice to hear that someone enjoys the channel because it takes up so much time and a lot of effort goes into it.”
One of the things that stands out about your work is you talk from a working man's perspective rather than the usual political bubble stance. What do you think makes this important and how can people be more involved in the discussions?
One of the biggest compliments I get is that I am a working class man from a working class background. I am not part of the establishment, I live and work in the same streets and towns as the people who watch me, this means I am far more relatable than someone sat in a studio in London who knows nothing about life outside the M25.
I am very lucky to have an active audience who leave thousands of comments on my channel every week. Its fantastic to see so many people engaged, it shows that the content is interesting and thought provoking, which is exactly what I want. Also, in terms of YouTube, the more comments and interaction you get, the more it aids the channel algorithmically.
Are there political aspirations in your future or do you have other goals in mind that you can share with us?
I have harboured political aspirations in the past, but to be honest, I, like many millions of people in this country, am politically homeless. This, I feel, helps the channel because it gives me some impartiality. I can never say never about maybe standing for a party one day, but it won’t be any of the current parties, they all represent the same things and do not represent me.
I would like to do further media work, perhaps radio or even TV discussion shows, but they are such a closed shop to anyone who isn’t, or hasn’t in the past been a part of the media scene. I am in no hurry to do either really, my channel gets more views a day than some organisations who spend millions of pounds on presenters etc… such as GB news and Talk TV. IF any opportunities did come my way, there is no way I could sacrifice my YouTube channel, it has taken a lot of dedication and hard work to build it up to the position it is in now and I wouldn’t throw it away for anyone.
What message would you like to convey to your viewers and potential viewers in terms of what you are doing as a podcaster highlighting the political realm?
The idea of starting the channel came to me because I was so frustrated with the group-think media we have in the UK. Whoever you watch on the TV, whether it be the BBC, ITV, SKY etc… They all say and think the same things, it's just a big echo chamber.
I wanted to present a different side to politics in this country, what I would consider to be the opinions of the silent majority who are not represented, but these are the people who decide elections, they deserve to hear news from all different aspects.
If anyone reading this is wondering whether or not to give it a watch, I would ask them to ask themselves, do you believe everything you are told by the mainstream? Is there not another point of view out there to consider? If the answer is yes, then my channel is the place for you.
I discuss all sorts of subjects in relation to politics and try to remain impartial most of the time, but I do it with passion, so the impartiality lapses sometimes, but I feel that adds character to the videos and debates. Some people who watch my channel don’t even agree with me most of the time, but they keep watching, so I guess that means I am doing something right, if people keep coming back for more, the content must be worth watching.
To learn more or to subscribe to “That Preston Journalist” Channel see:
That Preston Journalist YouTube.
That Preston Journalist Twitter.