community based beauty space

Marketing and the Lost Concept

While we have been a little quiet over the last few days it has not stopped the work thanks in part to Facebook and Whatsapp we were able to continue meetings and even showcase some of our past work in line with our creative director and founder JamesC. The crux of much of this has been discussing marketing strategies. Many people are unaware of the pages and sites involved in our marketing just for the Lost Concept and our core team and we are now in a place where we feel that the sites and pages (in most cases) are sufficiently “liked” enough that we are collating all the backlog of work into a folio of work and with certain magazines offering open submissions of single images (we are going for exclusive but this is not a requirement for many digital magazines) and once the lockdowns are sufficiently lifted we do have plans to do a full marketing campaign with more work built around the Lost Boys and Lost Girls concept as outlined in the Lost Project blog.

Marketing is something we are really keen on and we do work with our partners in Nepal (the Nepal Film Production team), on campaigns and this will be revised again at the end of this month in line with changes to the market as it stands.

One of the main reasons we are looking at this now is we have time, the blogs are keeping us busy along with various other elements but like many in the creative fields, we really are keen to get back to our real work. The focus of our upcoming campaigns will start with the two lost sites and then the actual artists who are working on the creative side such as actor Raj Srivastava and of course JamesC.

Salon Studios Edinburgh

With the world of business changing dramatically for people in the beauty sector, it is gratifying to know that there are options out there and with the Salon Studios Edinburgh offering a boutique and multi-discipline space, if you’re going back into the business or entering the field of beauty this has become a much more viable, cost-efficient option.

Space can be designed to suit your needs and tailored around your brand giving it a more personal touch which in the world of renting a chair or working for someone else’s salon is not always an option the Salon Studios has become known for its flexible and custom experience. Ideally suited to the needs of beauty therapists, hairdressers, barbers, nail technicians or anyone in the beauty sector who wants to have a solid base for their customers as well as themselves.

*Bridal studios and hair/makeup artists will be able to control their space much more effectively and create flexible hours to suit themselves and their clients for trials or on the day prep.

The dynamic of the Salon Studios is built around development, not just a space to work there is support for all facets of your business and development from payment control and accounting too booking. Studios are priced based on location and amenities.  Joining up is incentivized with one week for free to move in and get up and running in your new space.  After that it's a fixed cost every week - budgeting couldn’t be easier. For one rate, they include:

  • Water costs.

  • Electricity costs.

  • PPL Music Licence.

  • Health & Safety Assessment.

  • Fire management program.

  • Rubbish Collection.

  • Fast Wi-Fi.

  • Public area cleaning.

  • CCTV security.

  • Individual Salon access 24 hours a day, 7 days a week.

Founded by Roz Colhart who discovered the concept of “the salon suite” in the USA, from this she has taken her near 30 years in the hospitality industry and created a business model for salon Studios: a hub for creative talent that is both business-minded and nurturing, this is a space to grow, develop and build your beauty business safe in the knowledge that you are part of a community of like-minded artisans.

Currently based in Edinburgh, there are plans for a second location in Scotland and talks across the UK to open more Salon Studio locations which in the current climate of change makes this a hugely welcome concept that will change the face of salon life and offer a new level of business security and freshen up the industry.

To learn more about the Salon Studio concept see:

Salon Studio Website.

Salon Studio Instagram.

Salon Studio Facebook.