Internet TV and The Future of The Lost Creatives

We have been making calls again today to discuss a range of different business matters with our partners at Nepal Film Production, one of the subjects that got covered extensively was the future plans of The Lost Team. Naturally, we have talked in detail about the editorials for marketing and the video plans but it was the option of Internet TV that really captured the focus of our energy and where we are looking at for the future of our company. There has been a lot of research done into this and we feel that for us, TV (series based concepts) is the best route for us to go and we have been looking at keeping it genre-based. Obviously, Horror and Thriller are the two primary categories we are really looking at as we feel this is without question where we can make the most impact hence our teaming with HOD TV as a partner.

The biggest advantage we see in focusing our talents, efforts, and energies in this area is really about more than just sales avenues but how people are now viewing content ranging from streaming to TV in your home or directly to a tablet/smartphone you use on the move. In our research (and more than a little experience of traveling for business), we found that train and bus journeys, in particular, could be tedious and worked out a time frame along with our writers, that would suit this: taking a 40 to 45-minute journey to work you can potentially view a full TV series over the course of a working week of 5 days, it’s possible to watch a 25-minute episode at each end of the journey to and from work will not only kill time but gives you the space to find a seat, get settled and have the program ready to roll.

For ourselves, this is a method we feel works best and there will be extended features and standalone projects over time but our primary concern is to be TV projects.

If your are interested in learning more about HOD TV as a consumer click here or if you have a film/TV project you would like to sell check the HOD TV link on our partner’s page.

Creating Something Fresh: A Portfolio Journey

In the last ten years, the media industry has changed and we focus our energy on creating curated websites and social media accounts that (especially in the UK) are designed to be our portfolio and showcase our work. However, we at The Lost Creatives can see that changing and the physical portfolio book will make a comeback for those in makeup and photography in particular. There will always be a three-tier system in place when it comes to business and we have our goals and understand that we will need to go back to an earlier incarnation of how we worked.

We have been quietly discussing this in the background in our WhatsApp calls and Facebook messages as something we need to really push forward with hence our editorial plans. *Because we work primarily in-house (with thanks to creative director JamesC for his support) we can keep the team small and with the options available in the digital market it is possible for us to completely change our outlook to fit a new audience which is a major plus. We will maintain the websites as part of a larger marketing campaign but for meetings, we want to be able to show our potential clients or collaborators a book of work that will allow them to look at images which admittedly we have not done in many years and it is an exciting challenge to be in a position to create something fresh.

For this we do have a plan of action in place and have started working out exactly what we want and which magazines we will shoot for, there will be two portfolios of work focusing on key areas of the work we do and keeping them distinct and separate.

As our primary focus with any shoots will be marketing we will be starting with our fashion and beauty folio which will be geared toward tear sheets and covers (we have done some digging and can make this happen fairly easily), with a film/TV book being secondary and scripts being chosen to shoot for festivals to start and of course an array of Commercial projects that will include a showreel of the work done.

Something to consider as we move into a whole new arena of work in the coming months will be how to stand out in the market as an artist.