Creative and Editorial Research Featuring Lola Makeup

Over the last few weeks, we have been working quietly on new content designs and running not just our various blogs but also some research into styling for planned shoots (suggested by our media partners Nepal Film Production and coordinated by our creative director JamesC), focusing our energies on commercial concepts and the behind the scenes elements that will be showcased as part of the planned expansion of The Lost Concept, more on this later. What has really hit the right marker for us and our partners in style terms is the look of the Lola Makeup channel on youtube where whose campaign videos are a stellar example of how it should be done to showcase not just the cosmetics but the minds behind the work. A leading light of the Euro scene for both fashion and media, Lola Makeup is a brand that has captured artists' attention, designed to meet the needs of the consumer with the attention to the details that draw in makeup artists of all stripes.

For us, as a creative team, we are working on new editorials and do have some work to be edited and will be using both the still images and behind the scenes as a part of our upcoming marketing alongside our partners at Nepal Film Production.

We will be working on more designs over the next few weeks that will incorporate different elements of beauty and editorial from a commercial stance and nodding to more creative concepts that will push the boundaries a little more and take us away from the simple and clean into the more fashion show look (the Lola cream shadow pencils will feature heavily in this).

At the moment for simplicity and ease, we can work with smaller teams on editorial concepts, we are focused on fashion but we do have other projects in the works and as we push forward behind the scenes is going to become a larger part of our work which we are really excited about.

To learn more about the Lola Makeup range and why we are using them see:

Lola Makeup Website.

Lola Makeup Youtube.

Lola Makeup Facebook.

Lola makeup Instagram.

Starting The Ball rolling

The last few months have been a creative dead end for many in the arts and now we are starting to see a relaxing of the rules and feel that we can open up a little more our core UK team has begun putting together small shoots and will continue building up a whole new portfolio including videos for an upcoming new site and as a part of the current slate of Lost Media work, all headed up by creative director JamesC. At the moment we do have a small amount of work that is being edited (inhouse) being prepped for submission to a very specific selection of magazines and we are looking closely at the options for creating our own logo and branding around the Lost Concept that will expand our reach further into the future.

Naturally, we are still working with our South Asian contacts especially Nepal Film Production who has been instrumental in the most recent changes to what we are doing and helping us with details like our web presence which we are extremely grateful for.

Keeping the flow of work going has been difficult but thanks to a combination of social media like Instagram, Facebook messenger and of course Whatsapp, we have been able to continue working and the Lost Project, in particular, has been really gathering attention and support thanks to our resources and contacts in New York at the Sarah Gargano Agency, who are a fantastically professional team to work with.

Overall, the ideas that we had to set up our own small studio and continue have been shelved instead we are going to focus our energies on a more mobile version of this with our main work being done on the computer anyway from the running of the various sites and social accounts we have to the editing work for our shoots it has become more about practicality as we think of ways to minimize our footprint and give us the freedom to travel, move quickly and of course provide a service.

Lost In The Horror

We are in the midst of what would (and most likely will be) the source of many new thriller and horror film and TV plots, the lockdown is the start of a refresh of the industry which we will be taking full advantage of and have been in all honesty planning around for a long time as Horror is the genre of choice for us both artistically and commercially, more than ever with the support of the HOD TV team (submit your films here).

For us and our partners, Horror has all the potential we need to feel fulfilled as an artist: our actors can play the character and develop the narrative, the writers are loving the scope of the human mind for fear, for our creative director JamesC, it’s about the makeup and of course our remote teams it’s all about the locations (our Nepal production contacts are delighted with this idea). There is something in this for each of us to get our teeth into and we have room to work together as a collective to push an agenda that suits us and it does also open up other potential aspects that could be realistically deemed vanity projects with a slight commercial twist.

With many magazines and film festivals dedicated to the Horror and Thriller genres, we can easily utilize different suppliers and resources to keep the costs down while maintaining the gore and chills.

Talking of Keeping the costs down, it is fairly straightforward and can be augmented by companies like Monster Fx or the supply house Red Carpet FX (who stock our favorite IPA palettes from Ripper FX).

The future is in our hands and we are taking our own direction on this with plans in motion to do both editorial/print work in this darker style and of course TV projects that will be at the heart of the work, a commercially driven but still artistically driven venture.

Keeping The Creative Flow Going

While many are rethinking their place in the industry and how to progress, ranging from selfies to blogs, we at The Lost Creatives are working hard behind the scenes and taking time to reevaluate (as you will guess by our previous blog). A complete overhaul is underway and along with our partners in Nepal, this is pushing us to think about how we want to be seen in the market.

As you can imagine, social media plays a heavy part in this and it is really exciting to see Nepal film Productions opening a new account with Instagram which is a step forward as we see the restrictions being lifted and people slowly returning to normal and business becoming a part of their thinking again.

We are also putting the social media plan into action and will be reviewing our work and creative plans, led by our creative director JamesC, with a view to pushing forward which as we have previously stated means we will be looking at investment into editorial marketing with tears and covers which we are excited about and have to admit the design process alone is worth it to help clear our collective headspace.

Our film and TV plans are on standby and we are extremely grateful that we have HOD TV on our side with their platform for horror and thriller distribution. Which we fully intend to make use of and recommend those who have projects they want to sell check the link here for submissions.

As time moves forward we are going to push to show more of a commercial stance and stay away from more theatrical styles as we just feel it doesn’t suit the working look we want to create. From the portfolio plans to the film and TV projects we have in mind our goals are strong and we are pushing forward progressively and with mutual support from our remote partners.

Creating Something Fresh: A Portfolio Journey

In the last ten years, the media industry has changed and we focus our energy on creating curated websites and social media accounts that (especially in the UK) are designed to be our portfolio and showcase our work. However, we at The Lost Creatives can see that changing and the physical portfolio book will make a comeback for those in makeup and photography in particular. There will always be a three-tier system in place when it comes to business and we have our goals and understand that we will need to go back to an earlier incarnation of how we worked.

We have been quietly discussing this in the background in our WhatsApp calls and Facebook messages as something we need to really push forward with hence our editorial plans. *Because we work primarily in-house (with thanks to creative director JamesC for his support) we can keep the team small and with the options available in the digital market it is possible for us to completely change our outlook to fit a new audience which is a major plus. We will maintain the websites as part of a larger marketing campaign but for meetings, we want to be able to show our potential clients or collaborators a book of work that will allow them to look at images which admittedly we have not done in many years and it is an exciting challenge to be in a position to create something fresh.

For this we do have a plan of action in place and have started working out exactly what we want and which magazines we will shoot for, there will be two portfolios of work focusing on key areas of the work we do and keeping them distinct and separate.

As our primary focus with any shoots will be marketing we will be starting with our fashion and beauty folio which will be geared toward tear sheets and covers (we have done some digging and can make this happen fairly easily), with a film/TV book being secondary and scripts being chosen to shoot for festivals to start and of course an array of Commercial projects that will include a showreel of the work done.

Something to consider as we move into a whole new arena of work in the coming months will be how to stand out in the market as an artist.

Choosing our Editorial Path

Editorial is often used as a means to test new styles, try new techniques and work with new people but if you are smart it can also be a way to create new business and a smart proactive tool that will draw attention to your business and bring new clients to the table. Which for us is the primary reason we are being selective about the magazines we are choosing and calculating our approach carefully and strategically to ensure we get the maximum from the work. When we look at a magazine we have certain criteria that we are looking for and markers that will put them higher on our list:

• Branded tears.

• Covers.

• Minimal costume requirements.

• Minimal image requirements.

• Cost of submission.

Starting with these factors we then spend time pouring over their content and style as part of phase two, of our plans, we prefer simplistic and clean looks with priority going to men’s magazines at a ratio of two shoots for our male models to one for our females. *The reasoning for this is simple, we have core team members who are actors and models and they are our priority in marketing as this will have a knock-on effect in the spread of our work over time with social media advertising. Our preference is for digital magazine first but we will (for certain clients) be working toward print at a later stage. The reason we prefer online is fairly straightforward: reach. A print magazine can have an overall reach of 20,000 in terms of people buying the magazine whereas digital can move into the millions of views between social feeds and website stats, which for us makes it a more profitable and farreaching prospect.

At this point we have it broken down to a total of 2 magazines that are being marked as priority for us and will be used to promote the business overall building to what will be a series of shoots with our remote team headed up by creative director JamesC.

Choosing our editorial path is in truth is 1 part art and 2 parts commercial with our team plotting out how we can maximize the potential of the work undertaken.

Using Editorials and Tears To Market The Lost Concept

Creative frustration is starting to kick in for many of us in the arts and while we are all on hold it is a good time to plan for the future and marketing your business once the restrictions are lifted and we can submit fresh work to the various online and print publications out there. For us, we do have several concepts that are part of a larger-scale and ultimately long-term project around The Lost concept.

Our goals are split into two areas:

1. Photo Stories and editorials.

2. Single image and portrait.

There are magazines that we are looking at with very specific designs and concepts, thankfully we have talked to a few of them and they have opened up the single image option (tears and covers) that will be integral to our marketing over the coming months along with our partners.

For us its the single image option that is the biggest challenge as we want that image as a standalone to tell a story or at least inspire the imagination which is the intellectual challenge part that we are eager to get into, none more so that our creative director JamesC who has been instrumental in much of the marketing planning underway and has offered insight based on his experience of the industry both good and bad.

Our style of work is going to change dramatically and we will have a more refined and focused look that is a different creative stream than what we would do for our private sector and commercial clients. Conceptually The Lost Concept is a mixture of styles and will strangely, benefit from the current lockdown as it has forced us to reassess how we look at images, models and who we will book for shoots especially for our in house projects.

We fully intend to keep the team small on shoots and make the maximum use of the locations around our current base with an emphasis on simplicity of look touching on the more creative with darker touches brought into play.

From a marketing stance, we are enjoying the plans being put into place and our budget is going to reflect this across our 3 main sites of JameC mua, Lost Project, and of course Lost Creatives.

Marketing and the Lost Concept

While we have been a little quiet over the last few days it has not stopped the work thanks in part to Facebook and Whatsapp we were able to continue meetings and even showcase some of our past work in line with our creative director and founder JamesC. The crux of much of this has been discussing marketing strategies. Many people are unaware of the pages and sites involved in our marketing just for the Lost Concept and our core team and we are now in a place where we feel that the sites and pages (in most cases) are sufficiently “liked” enough that we are collating all the backlog of work into a folio of work and with certain magazines offering open submissions of single images (we are going for exclusive but this is not a requirement for many digital magazines) and once the lockdowns are sufficiently lifted we do have plans to do a full marketing campaign with more work built around the Lost Boys and Lost Girls concept as outlined in the Lost Project blog.

Marketing is something we are really keen on and we do work with our partners in Nepal (the Nepal Film Production team), on campaigns and this will be revised again at the end of this month in line with changes to the market as it stands.

One of the main reasons we are looking at this now is we have time, the blogs are keeping us busy along with various other elements but like many in the creative fields, we really are keen to get back to our real work. The focus of our upcoming campaigns will start with the two lost sites and then the actual artists who are working on the creative side such as actor Raj Srivastava and of course JamesC.

Digital Versus Print Editorials and Tears

As the economic and social climate changes the digital magazine market is going to be where we find our fix of fashion and beauty news for the ease and convenience of access through our mobiles and other devices which for makeup artists, photographers and creative staff (designers, stylists and so on) will change to some degree how we all work and require multi-tasking. For the lost team, that is not a big hassle as we already work small and aim high with the work we are doing, the goals in place and will be back to work as soon as possible tackling the list of magazines we have decided to shoot for.

Focusing your mind on goals is key to finding a path and putting your business into a new arena. With editorial for the lost team, it is a secondary consideration to our real goals of TV production but we do have a clear sense of the value of a tear sheet or cover with a good magazine that can be promoted which is why we focus on digital over print.

The big advantage of digital is overall social media reach, an image and a link to a website that can be shared and has more value (to us) because it becomes simpler to promote and has exponential reach with either paid postings on Facebook or Instagram or if you have a good audience and SEO through your website (ideally you have all three in place).

We have of course mapped out a plan of action and thankfully there are one-stop-shop sites that offer a creative outlet that is managed: you can find the submission terms, costs, and image requirements in one place with the option to handle multiple submissions. A major plus and reduces the amount of time you have to spend on research.

*See our previous blog on Luminar Photo Editing for a good option for editing images on a budget.

Our creative director JamesC makeup is itching to get started again and has a book full of concepts and ideas ready to roll and we are happy to see he is keeping busy not just with the blogs but also with his creative work.

A more focused plan and set of goals are being worked with our overseas contacts (primarily South Asia) for casting and of course production which we will talk about in another blog very soon.

Mykitco In Times of Reflection

Image courtesy of Mykitco Instagram

With an international reputation for their brushes, Mykitco has taken the savvy and generous step of supporting artists through social media and working with their clients both professional and consumer, to increase the use of the classic face chart. Spending time on Instagram TV designing and sketching with a showcase of the work of their viewers which has become a hit for the artistic scene.

Co-founder James Molloy is considered one of the elites of the makeup world with good reason and this step not only helps the business but shows how important it is to support and nurture talent with mentoring them through what is a difficult time for freelancers.

While primarily known for their brushes they are artist-led and look for solutions to the most common issues that are faced: storing your kit, packing your brushes being on-set with essential items and carrying a working kit that is both practical and stylish, which is at its heart what people look for as makeup staff. The logo also adds to the sense of artistic continuity and community, the badges are covetable with the added bonus of being a nod to your professional knowledge showing that you have your craft in mind and want the best in your working kit and life.

As a staple of many professional kits, it’s not uncommon to see Mykitco brushes and accessories popping up in pro kits backstage at the shows through to TV shows, a marker of how far they have come and the regard they are given as a brand and how they have become synonymous with a certain standard. Watching their channels and updates also has become integral to the rise of the company.

To learn more about the range or to purchase see:

Mykitco Website.

Mykitco Instagram.

Mykitco Facebook.

Mykitco Twitter.

Luminar Photo Editing Software

Something that we have talked about frequently and have in hand at the moment is our editorial work since much of this is done in house, we wanted a simple, easy to use photo editing software that would make the flow of work easier for the team and we found Luminar. Designed to work independently or as a plugin with other photo editing software, the Luminar Photo Editing Software is a dream for someone like our creative director JamesC, who likes the control aspect of being able to work with a small team which in the long term may be a good thing.

Naturally, at the moment we are holding back on further work (we do have some work in the can for publication later), the time we have has been set into doing other elements of business and the process of editing images, in some cases reedits has allowed us a little flexibility and changed the dynamic of what we offer. Which is positive all around for the creative process. Based on artificial intelligence the Luminar Software is designed to smooth the flow of work and reduce time spent on editing and will change the game for many people not just for the ease of use but the cost factor. With a series of deals available at this time and the added bonus of a donation from each sale going to Corona Virus research, the Luminar packages are excellent value and have the bonus of lifetime ownership.

To learn more or to purchase the software see:

Luminar Website.

*Affiliate Link Included in this article/blog.

The Changing Face of The Lost Business

While we are restricting our movements and only going out when we absolutely need to, we decided to look at the future and what will become of business as time goes on. It is fairly positive and we can see already changes to the market that will be making massive waves to how we view the media world.

There will key aspects of the current climate we will be maintaining such as having smaller shoots and focusing on story rather than just an image which we have talked about before but never seemed to find the time, from a photographic stance it really is interesting working out how we can do this and still have a cohesive narrative.

On a film and TV side, our favorite writers are working from home happily and have taken it under advisement that we want thrillers and horror that can and should be creatable on a smaller budget to fit with the requirements of the current market, will offer us quick turn around for shoots and of course minimal cast and crew requirements which will be a challenge in and of itself that we as a team we look forward to. The Lost Concept is something we are immensely proud of and can see the potential to take our initial idea of moving The Lost Boys and The Lost Girls as a story for stills and to turn this into a storied TV series with a dark edge built around individual stories and characters.

In the interim, we are working on designs, talking to our remote teams as best we can, naturally, we are very worried about our Indian and Nepal contacts and wish them the best at this time of full lockdown in their countries. However, everyone is in good spirits and has been positive so far.

The future is something we cannot solidly control or predict but we do know that we will continue our work for as long as we can. We will finish this by asking that our readers stay safe and well, keep positive and we will all be back to work soon and entertaining the world.

Delilah Cosmetics a Professional Overview

We will be keeping this particular blog shorter than normal but we do want to talk about the Delilah range from a professional stance. Looking at the brand’s heritage and of course the overall professional aspect of the line as a pro makeup artist with ties to the bridal/salon industry in our past and potentially our future. Founded and defining themselves as a much needed British brand in the beauty market it is really easy to see the direction that the brand is taking, the founders all have the kind of credentials that would with just a cursory glance let you see that they are serious about the business and passionate about the cosmetics (quote from The Lost Stories):

“With the passion of a makeup artist (Rupert Kingston), the savvy of a beauty buyer (Hannah Nicholson) and the artistic eye of a photographer (Juliet White), the Delilah brand has some the best and brightest across the industry coming together to create a line that optimizes British Beauty and it is easily seen when you look to the details and consistency of the imaging that is both classic and simple showcasing the beauty and the products without drama.”

In the world of spa’s, salons and bridal artists, retail can be a major plus to your work and income and the Delilah team have taken that into account and offer a retail option (click here for details). A sensible approach to the retail side and allowing artists and salons to offer a range that is designed by some of the top creators in the business, which is immediately visible in the imaging, creative direction and above all the beauty of the makeup itself.

The cosmetics themselves are of high quality and speak to luxury, which when you are working from a salon perspective is a major plus and allows you to incentivize your staff, create a new customer base and if you are a bridal salon give your customers a cohesive experience and heritage brand from the UK that is designed and built to suit a more sedate beauty for the busy woman. *An interesting subpoint is they do have a youtube channel that offers up tricks and techniques based around the line.

A definite range on our watch list for potential future business endeavors, Delilah Cosmetics is a UK brand worthy of note from both a pro and a consumer stance. To learn more about the company and their range see:

Delilah Cosmetics Website.

Delilah Cosmetics Instagram.

Delilah Cosmetics Facebook.

Delilah Cosmetics Twitter.

Delilah Cosmetics Youtube.

*Images courtesy of Delilah Cosmetics website and Facebook.

Commercial Shoots and Editorial Goals

We are really excited about the upcoming photo project we are creating and have been carefully selecting clients to work with to augment this and take it in a more commercial direction, with a deal being worked alongside a Scottish clothing designer and a fashion media house in London that will see The Lost Creatives and The Lost Project, taking massive strides toward the creation of our goal of multimedia work.

Structuring the planned work round behind the scenes capturing the collective work of the Lost Creatives and the brands we will be working with to give an increased sense of cohesion and showcase not just the in house talent but also the brands and creatives we meet on our journey.

Within the next few months, we will be adding to our South Asian Stable of clients and collaborators with a new casting service that will be based out of Mumbai, one of our creative director’s favorite places to work incidentally. We will be continuing to work with the team at Nepal Film Production and pushing boundaries with them in what is set to be a hugely important aspect of the business we do. More on this soon.

Our business is naturally evolving and we are starting to see more and more interest from companies and we plan to offer packages for brand placement within the various behind the scenes for editorial/advertorial shoots, our TV series plans (we have 2 fantastic scripts in place) and on a smaller scale 3 short films we are currently planning for the festival circuit combining our in-house artists and actors with talent from other fields.

If any brands are interested in knowing more then please drop us an email to discuss.

JamesC Makeup artist and Creative Director

It has been just over a year since JamesC took down his website and took a break from the world of media and fashion, focusing his energies on the blogs and building up The Lost Concept (for which the team is extremely grateful) but we all decided that it was long overdue that he came back. With new commercial projects and plans in motion, we needed our creative director standing tall and being showcased.

We have been planning this for several months and carefully selected from his previous work for the new site, showcasing only the pieces we felt were the best illustration of his work creatively and offering a starting point to what will be a resurgence in the commercial aspect of his and our business.

The team is really excited about the prospects of this and with our Lost Photo and Video project being planned strategically (for further details or collaborations please email the team) with a series of editorial shoots, cover images and of course short films to start the ball rolling, it is gratifying to see his work back online and moving toward a goal again.

JamesC has been instrumental in all aspects of the Lost Project and Lost Creatives, making the calls and arranging the meetings so it’s truly a pleasure for us to be able to showcase the work.

Naturally, we will be taking steps toward an increased marketing strategy that will fit all aspects of the work of the Lost Concept and the Lost Team with JamesC leading the charge toward new and exciting areas.

To learn more about JamesC and his work see:

JamesC Website.

JamesC Instagram.

JamesC Facebook.

JamesC Linkedin.

Expanding our Horizons With The Lost Agency

There is a number of different ways to look at the word agency which is partly why we are using it. It can be referenced to a management service or the idea of self-agency which in psychological terms is taking control of your own life, both are apt in the case of the lost agency. We wanted to have some degree of management and self-rule over our work which is overall what the lost concept is and why we are now bringing in The Lost Agency as part of our business future.

We often talk about the changes that have become part and parcel of the industry (both good and bad) and how commercial makeup, in particular, has become something of a “lost art,” instead the salon/party style is taking over and newer artists are focusing on the more personal side of the industry leaving people who want to work on the more film and TV level or commercial media side lost in the mix which we found frustrating as did some of our actors.

Focusing on the in-house staff we will be managing a small number of people and business elements as part of the ongoing work of The Lost Concept building on the creative, artistic and media work we have already done taking things forward and bringing The Lost Vision to new levels.

At the forefront of this will be our creative director JamesC who will be heading up more of the media elements and being central to the staff requirements for upcoming work taking a stronger more managerial stance and running The Lost Agency whilst simultaneously developing editorials and project work such as TV shows and photographic work for the sites portfolio and marketing needs.

What this means for the future of The Lost Creatives is we will be posting on the blog requirements for crew and looking at offering training positions on our work and tackling larger-scale projects. One of which we are close to finalizing at the moment with some fantastic brands/designers supporting the concept giving us a chance to showcase the creative work of our team.

Later in the year and into 2021, we will also be looking to put forward bids to take a team to London for off-schedule events during fashion week:

“Our plans and any work within the confines of The Lost Agency and affiliated sites/companies will be subject to agreed terms and a code of conduct. “

Stay tuned for news and updates on The Lost Agency and more in our blog.

Product Placement and Behind The Scenes

While we have been slow in going public with much of what we are doing, we are always working. Not just on the blog aspect but other elements and it has really started paying off for us in terms of a photo project and 2 short films with other aspects still in negotiation or set to be discussed soon.

In terms of the photo project, it has been split into different elements and lengthy calls and meetings have been held over the actual content in terms of how it will be shot, managed and promoted across the varying networks we have open to us and this took us down the path of product placement (which we are working through already and have a provisional interest for the editorial side from a designer in London).

Our creative director JamesC, has found a series of deals and offers with his preferred format of online magazines that will give us tear sheets and covers that will be promoted across the board, with a view to utilizing our resources in the designer realm and with our other contacts across South Asia at a later date, allow us to shoot editorials and submit with a higher percentage chance of publication with some careful structuring and planning at the creative director level.

Brushwork cosmetics code JamesC 10% discount

Something we are going to push is the “behind the scenes” element, capturing the team at work, focusing on the creative aspect because our talks are taking us down the line of makeup with options and avenues that we are keen to pursue heavily.

In the coming months, we will open this to allow for smaller packages and individual project support giving placement in the behind the scenes, in the projects themselves (for film and TV) and looking closely at building our own magazine.

The Lost Concept has been building slowly and we are really proud of what we have achieved and will be showcasing this in more detail soon with a series of new sites and public projects.

*featured image example of product placement is for Brushwork Cosmetics (promo code JamesC 10% off).

Creative Direction and Marketing Within The Lost Group

The Lost Concept has really taken off and we cannot be happier about the direction it is taking. With clients across various genres: beauty in particular, within the realms of film/TV (in South Asia) and fashion services (London) and a travel company making full use of tour services as an industry blog to name but a few of the services we have provided.

In the next few weeks, we will be fully implementing our marketing plans with editorial and short films (for festival entry) before we release our new and exciting next stage in our venture. As the founder and creative director, JamesC is really excited and has been front and center of all the upcoming changes and planning for the new websites, his own portfolio upgrade and of course the selection of the scripts.

A big thank you to all the people who have supported The Lost Project and The Lost Creatives and helped make it the success it has been so far and continues to be Naturally, we are going to keep working hard on this and have got so much more to come.

We, of course, owe special thanks to the following people and companies for their support and encouragement (as well as trust), who have been a part of the onward journey:

Nepal Film Production.

Pinnacle Expeditions.

House of iKons.

World Fashion Media News.

Lola Makeup.

Over the next few weeks and months, there is so much more planned and we will continue to grow the business within the parameters of commercial arts and media with a series of projects designed for the marketing of the team and our clients.

iKonic February Fashion Moments

From its launch in September 2014, The House of iKons has grown into a leader of the fashion world evolving above and beyond expectations with talents in design and crew coming to the forefront of fashion giving the elite a run for their money. The 2020 February show was no exception to this with a sense of style and panache, they have brought diversity to the world of fashion.

Developing the show was no easy task and it has all been overseen by the smart and talented Savita Kaye who has been front and center of the move to push the fashion business to new and exciting heights, a spectacle, yes, savvy, absolutely, it is without question a show but it is the behind the scenes elements that have really grabbed the attention of the mainstream, in particular, the new deal in place with China:

“The evening solo segment was in partnership with the UK-CHINA FASHION ARTS & CULTURE celebrating the beauty, culture, art, and fashion. With the media and press coverage on China at present due to the ‘coronavirus’, the CEO stated it was imperative that this segment is pushed to the forefront, highlighting that House of iKons does not discriminate and that there is only one race and that is the Human Race. Feedback from this segment was very positive, collections were graceful with a twist of both Chinese and western influences.”

Celebrity Sinitta/ Photo by Hicks Mestry

With a clear message that nothing will stop business and fashion wins, it is no surprise that The House of iKons team has become one of the top 6 respected fashion events worldwide and the media are loving it with this season’s show was also part of a USA reality TV show ‘Rising Fashion Show’ which will be aired on Amazon Prime, and this iKons show will be the grand season 2 opening. The reality TV show will also be returning to London in September’s fashion week with House of iKons highlighting not just the show but the build-up, drama just before the catwalk.

As they move forward to begin the planning of the (even bigger) September show it is with bated breath that we watch the exceptional growth of the company that has broken taboos (trans, nonbinary and gender-fluid models gracing the runway) whilst maintaining a dignity that rivals are clamoring to match and the celebrities are flocking to see.

To learn more about The House of iKons:

The House of iKons Website.

The House of iKons Facebook.

The House of iKons Instagram.

The House of iKons Twitter.

The House of iKons Youtube.

Its All In The Details a tale of Two Beads

Styled by Amber Richards

One of the fun things about arranging shoots is talking to the other more remote members of the team about details such as bracelets and other jewelry, do we go custom or search charity shops for pretty and unique costume pieces? All of this had to be discussed at length along with different styles and possibilities for our upcoming cover shoots.

In all of the discussions which have covered a range of subjects from clothes to jewelry it has become something of a tale of two beads, with our shoots designed around more of an old school method of character creation:

• Hero/heroine with lighter color tones and softer touches to the clothing and accessories.

• Villian more about dark colors and textures.

Amber (Richards) our wardrobe stylist normally works on films and wanted to take this on as a challenge to her own skills and has been really good about creating/sourcing pieces from her own collection, all handmade by the lady herself, and is going to create some specific pieces that will be worn not just by the models but by creative director JamesC for the headshots to be featured on his new portfolio site.

Our first of the female-led shoots is based around a beautiful jacket and set consisting of a pastel green necklace, earrings and bracelet, a portrait shot, this will be submitted to a newer magazine with an amazing following on social media and an aesthetic we at The Lost team can fully get behind.