Taking Online Courses

Continuing education has become a much easier prospect in the last few months with courses available in a wide array of subjects including suitable training for those in the media industry that professionally add dimension to your work and are well worth taking the time to do (roughly one hour for health and safety training). We are really pleased to say that our creative director and head of makeup JamesC, has completed and passed the Safe Sets COVID 19 Level A certification on behalf of The Lost Agency to ensure that our team is leading the way forward and ensuring that all of our staff are safe at work.

We would really like to thank the team at The Makeup Armoury whose blog details options of different training including Barbacide certificates for salon and freelance workers.

At this time we are advising our partners to share and take the course themselves for future work and we will be taking additional online training in other areas of both the fashion and media business to expand on our creative work and give our team an extra edge as we move forward in 2020 into 2021 allowing us to be more cohesive and offer a better service to our clients.

Our plan is to take on photography and creative direction courses to augment our work in editorial and later add to this with courses in direction for film and TV.

Pushing forward we do recommend and will be asking for the Safe Sets COVID 19 Level A certificate as part of working with our team *as will many companies so it is worth doing to ensure that you are up to date with your health and safety training.

The Micromania Catalogue is Live

While many have put their careers on temporary hold and are now focusing on marketing or planning for a new slate of projects, the team behind the Micromania Film Festival have taken steps to support indie film and have opened up their back catalog of work (all films under 5 minutes) through their Vimeo channel, giving talent a new home and a chance to be seen. Which is a huge plus and opens the door to new and exciting names in the industry. A technical route that is often overlooked there is something incredible about the short that film should be appreciated and valued, a story can be as simple as a single image and Micromania is a shining example of showcasing talent, giving a voice and a platform to films under 5 minutes and talent off the charts.

The doors are open for 2020 and submissions can be made through Filmfreeway allowing you to open new doors and get your films seen.

Building a story and creating a cohesive look in a small format can be a big challenge that does not get the same reverence in the global scheme so its important to support not just the films but the talent behind and The Lost Creatives are fully behind the Micromania Film Festival.

To learn more about the Micromania Film Festival or to submit your project see:

Micromania Film Festival Website.

Micromania Film Festival Film Freeway.

Micromania Film Festival Facebook.

Micromania Film Festival Twitter.

Micromania Film Festival Instagram.

Creative and Editorial Research Featuring Lola Makeup

Over the last few weeks, we have been working quietly on new content designs and running not just our various blogs but also some research into styling for planned shoots (suggested by our media partners Nepal Film Production and coordinated by our creative director JamesC), focusing our energies on commercial concepts and the behind the scenes elements that will be showcased as part of the planned expansion of The Lost Concept, more on this later. What has really hit the right marker for us and our partners in style terms is the look of the Lola Makeup channel on youtube where whose campaign videos are a stellar example of how it should be done to showcase not just the cosmetics but the minds behind the work. A leading light of the Euro scene for both fashion and media, Lola Makeup is a brand that has captured artists' attention, designed to meet the needs of the consumer with the attention to the details that draw in makeup artists of all stripes.

For us, as a creative team, we are working on new editorials and do have some work to be edited and will be using both the still images and behind the scenes as a part of our upcoming marketing alongside our partners at Nepal Film Production.

We will be working on more designs over the next few weeks that will incorporate different elements of beauty and editorial from a commercial stance and nodding to more creative concepts that will push the boundaries a little more and take us away from the simple and clean into the more fashion show look (the Lola cream shadow pencils will feature heavily in this).

At the moment for simplicity and ease, we can work with smaller teams on editorial concepts, we are focused on fashion but we do have other projects in the works and as we push forward behind the scenes is going to become a larger part of our work which we are really excited about.

To learn more about the Lola Makeup range and why we are using them see:

Lola Makeup Website.

Lola Makeup Youtube.

Lola Makeup Facebook.

Lola makeup Instagram.

Starting The Ball rolling

The last few months have been a creative dead end for many in the arts and now we are starting to see a relaxing of the rules and feel that we can open up a little more our core UK team has begun putting together small shoots and will continue building up a whole new portfolio including videos for an upcoming new site and as a part of the current slate of Lost Media work, all headed up by creative director JamesC. At the moment we do have a small amount of work that is being edited (inhouse) being prepped for submission to a very specific selection of magazines and we are looking closely at the options for creating our own logo and branding around the Lost Concept that will expand our reach further into the future.

Naturally, we are still working with our South Asian contacts especially Nepal Film Production who has been instrumental in the most recent changes to what we are doing and helping us with details like our web presence which we are extremely grateful for.

Keeping the flow of work going has been difficult but thanks to a combination of social media like Instagram, Facebook messenger and of course Whatsapp, we have been able to continue working and the Lost Project, in particular, has been really gathering attention and support thanks to our resources and contacts in New York at the Sarah Gargano Agency, who are a fantastically professional team to work with.

Overall, the ideas that we had to set up our own small studio and continue have been shelved instead we are going to focus our energies on a more mobile version of this with our main work being done on the computer anyway from the running of the various sites and social accounts we have to the editing work for our shoots it has become more about practicality as we think of ways to minimize our footprint and give us the freedom to travel, move quickly and of course provide a service.

The Changing Face of Cinema and TV

In the coming months, there will be some major changes to how we view film and TV with a massive shift in the production side, in conjunction with our partners at Nepal Film Production, we have been looking at the different elements we see changing and how you can logically, make the most of your budget and maximize the scope of your work using lower-cost locations and setups.

Naturally, as our partner, we looked closely at Nepal as a potential avenue for us to shoot when we are able to travel again. *Even allowing for travel, accommodation, visa’s, etc it is still a much more cost-effective prospect for us to work abroad than in our home base of the UK as we will get tax breaks and with the Lost team being more thriller/horror based in our plans we can use HOD TV distribution (Nepal also has this option available), we can tackle smaller budget projects with an exotic edge that really does appeal to our team aesthetically.

Taking logical steps toward the future here are the base reasons we work with the team and will be shooting on location in Nepal:

• Beautiful locations.

• Lower overall costs.

• A 24-hour service.

• The team can arrange any permits required.

The potential of Nepal is astronomical and more details can be found via their own blog by clicking here.

Choosing our Editorial Path

Editorial is often used as a means to test new styles, try new techniques and work with new people but if you are smart it can also be a way to create new business and a smart proactive tool that will draw attention to your business and bring new clients to the table. Which for us is the primary reason we are being selective about the magazines we are choosing and calculating our approach carefully and strategically to ensure we get the maximum from the work. When we look at a magazine we have certain criteria that we are looking for and markers that will put them higher on our list:

• Branded tears.

• Covers.

• Minimal costume requirements.

• Minimal image requirements.

• Cost of submission.

Starting with these factors we then spend time pouring over their content and style as part of phase two, of our plans, we prefer simplistic and clean looks with priority going to men’s magazines at a ratio of two shoots for our male models to one for our females. *The reasoning for this is simple, we have core team members who are actors and models and they are our priority in marketing as this will have a knock-on effect in the spread of our work over time with social media advertising. Our preference is for digital magazine first but we will (for certain clients) be working toward print at a later stage. The reason we prefer online is fairly straightforward: reach. A print magazine can have an overall reach of 20,000 in terms of people buying the magazine whereas digital can move into the millions of views between social feeds and website stats, which for us makes it a more profitable and farreaching prospect.

At this point we have it broken down to a total of 2 magazines that are being marked as priority for us and will be used to promote the business overall building to what will be a series of shoots with our remote team headed up by creative director JamesC.

Choosing our editorial path is in truth is 1 part art and 2 parts commercial with our team plotting out how we can maximize the potential of the work undertaken.

Marketing and the Lost Concept

While we have been a little quiet over the last few days it has not stopped the work thanks in part to Facebook and Whatsapp we were able to continue meetings and even showcase some of our past work in line with our creative director and founder JamesC. The crux of much of this has been discussing marketing strategies. Many people are unaware of the pages and sites involved in our marketing just for the Lost Concept and our core team and we are now in a place where we feel that the sites and pages (in most cases) are sufficiently “liked” enough that we are collating all the backlog of work into a folio of work and with certain magazines offering open submissions of single images (we are going for exclusive but this is not a requirement for many digital magazines) and once the lockdowns are sufficiently lifted we do have plans to do a full marketing campaign with more work built around the Lost Boys and Lost Girls concept as outlined in the Lost Project blog.

Marketing is something we are really keen on and we do work with our partners in Nepal (the Nepal Film Production team), on campaigns and this will be revised again at the end of this month in line with changes to the market as it stands.

One of the main reasons we are looking at this now is we have time, the blogs are keeping us busy along with various other elements but like many in the creative fields, we really are keen to get back to our real work. The focus of our upcoming campaigns will start with the two lost sites and then the actual artists who are working on the creative side such as actor Raj Srivastava and of course JamesC.

Nepal Film Production and The Future of Cinema

In a rapidly changing cinematic and TV landscape Nepal Film Productions team is working on new developments in the world market to help augment and support film and TV creators at this time and will continue to do so. Budgets and other constraints are going to be first and foremost in peoples mind and the Nepal team are working around this to ensure that production companies get the best service at the most competitive price without compromising on the quality of the work.

Nepal is a historically beautiful country at the heart of Asia with cultural heritage to be rivaled and documented, however, it is the cinematic potential that is truly appealing and offers filmmakers and TV companies a host of new avenues and potential that is out of this world. With some of the most iconic locations on the planet such as Kathmandu city and of course the Hymilain mountain range, it can and does tailor itself to the needs of a wide range of film projects without losing any sense of its own identity and it is this that the team from Nepal Film Production are there to support, offering a bridge between worlds.

From a purely financial sense, Nepal as a film hub offers a cost-effective location and of course a talent pool of highly skilled actors, models, camera crew and more that can be hired locally reducing the overall need to bring staff in to shoot, a winner when working to a smaller budget or looking to split between another continent and still having the beauty of a natural location in your film/TV project. Multicultural and still traditional there is something special about Nepal as a location that cannot be found elsewhere to a point where crews from Hollywood to Bollywood understand that this is the place to be for stunning visuals and the best creative teams.

Something that is exclusive to the Nepal Film Production company is the deal with HOD TV (Horror and Thriller exclusive online distribution) that offers yet more reason to work with them. *More details on this option can be discussed with the team and it does mean that Nepal has the more to offer than just surface looks, the country is set to become the home of horror and thriller in South Asia.

Overall, Nepal as a location has so much to offer film/TV and Nepal Film Production understands this and offers a one-stop-shop service.

To learn more about the region or to talk to the team about filming see:

Nepal Film Production Website.

Digital Versus Print Editorials and Tears

As the economic and social climate changes the digital magazine market is going to be where we find our fix of fashion and beauty news for the ease and convenience of access through our mobiles and other devices which for makeup artists, photographers and creative staff (designers, stylists and so on) will change to some degree how we all work and require multi-tasking. For the lost team, that is not a big hassle as we already work small and aim high with the work we are doing, the goals in place and will be back to work as soon as possible tackling the list of magazines we have decided to shoot for.

Focusing your mind on goals is key to finding a path and putting your business into a new arena. With editorial for the lost team, it is a secondary consideration to our real goals of TV production but we do have a clear sense of the value of a tear sheet or cover with a good magazine that can be promoted which is why we focus on digital over print.

The big advantage of digital is overall social media reach, an image and a link to a website that can be shared and has more value (to us) because it becomes simpler to promote and has exponential reach with either paid postings on Facebook or Instagram or if you have a good audience and SEO through your website (ideally you have all three in place).

We have of course mapped out a plan of action and thankfully there are one-stop-shop sites that offer a creative outlet that is managed: you can find the submission terms, costs, and image requirements in one place with the option to handle multiple submissions. A major plus and reduces the amount of time you have to spend on research.

*See our previous blog on Luminar Photo Editing for a good option for editing images on a budget.

Our creative director JamesC makeup is itching to get started again and has a book full of concepts and ideas ready to roll and we are happy to see he is keeping busy not just with the blogs but also with his creative work.

A more focused plan and set of goals are being worked with our overseas contacts (primarily South Asia) for casting and of course production which we will talk about in another blog very soon.

Commercial Shoots and Editorial Goals

We are really excited about the upcoming photo project we are creating and have been carefully selecting clients to work with to augment this and take it in a more commercial direction, with a deal being worked alongside a Scottish clothing designer and a fashion media house in London that will see The Lost Creatives and The Lost Project, taking massive strides toward the creation of our goal of multimedia work.

Structuring the planned work round behind the scenes capturing the collective work of the Lost Creatives and the brands we will be working with to give an increased sense of cohesion and showcase not just the in house talent but also the brands and creatives we meet on our journey.

Within the next few months, we will be adding to our South Asian Stable of clients and collaborators with a new casting service that will be based out of Mumbai, one of our creative director’s favorite places to work incidentally. We will be continuing to work with the team at Nepal Film Production and pushing boundaries with them in what is set to be a hugely important aspect of the business we do. More on this soon.

Our business is naturally evolving and we are starting to see more and more interest from companies and we plan to offer packages for brand placement within the various behind the scenes for editorial/advertorial shoots, our TV series plans (we have 2 fantastic scripts in place) and on a smaller scale 3 short films we are currently planning for the festival circuit combining our in-house artists and actors with talent from other fields.

If any brands are interested in knowing more then please drop us an email to discuss.

JamesC Makeup artist and Creative Director

It has been just over a year since JamesC took down his website and took a break from the world of media and fashion, focusing his energies on the blogs and building up The Lost Concept (for which the team is extremely grateful) but we all decided that it was long overdue that he came back. With new commercial projects and plans in motion, we needed our creative director standing tall and being showcased.

We have been planning this for several months and carefully selected from his previous work for the new site, showcasing only the pieces we felt were the best illustration of his work creatively and offering a starting point to what will be a resurgence in the commercial aspect of his and our business.

The team is really excited about the prospects of this and with our Lost Photo and Video project being planned strategically (for further details or collaborations please email the team) with a series of editorial shoots, cover images and of course short films to start the ball rolling, it is gratifying to see his work back online and moving toward a goal again.

JamesC has been instrumental in all aspects of the Lost Project and Lost Creatives, making the calls and arranging the meetings so it’s truly a pleasure for us to be able to showcase the work.

Naturally, we will be taking steps toward an increased marketing strategy that will fit all aspects of the work of the Lost Concept and the Lost Team with JamesC leading the charge toward new and exciting areas.

To learn more about JamesC and his work see:

JamesC Website.

JamesC Instagram.

JamesC Facebook.

JamesC Linkedin.

Expanding our Horizons With The Lost Agency

There is a number of different ways to look at the word agency which is partly why we are using it. It can be referenced to a management service or the idea of self-agency which in psychological terms is taking control of your own life, both are apt in the case of the lost agency. We wanted to have some degree of management and self-rule over our work which is overall what the lost concept is and why we are now bringing in The Lost Agency as part of our business future.

We often talk about the changes that have become part and parcel of the industry (both good and bad) and how commercial makeup, in particular, has become something of a “lost art,” instead the salon/party style is taking over and newer artists are focusing on the more personal side of the industry leaving people who want to work on the more film and TV level or commercial media side lost in the mix which we found frustrating as did some of our actors.

Focusing on the in-house staff we will be managing a small number of people and business elements as part of the ongoing work of The Lost Concept building on the creative, artistic and media work we have already done taking things forward and bringing The Lost Vision to new levels.

At the forefront of this will be our creative director JamesC who will be heading up more of the media elements and being central to the staff requirements for upcoming work taking a stronger more managerial stance and running The Lost Agency whilst simultaneously developing editorials and project work such as TV shows and photographic work for the sites portfolio and marketing needs.

What this means for the future of The Lost Creatives is we will be posting on the blog requirements for crew and looking at offering training positions on our work and tackling larger-scale projects. One of which we are close to finalizing at the moment with some fantastic brands/designers supporting the concept giving us a chance to showcase the creative work of our team.

Later in the year and into 2021, we will also be looking to put forward bids to take a team to London for off-schedule events during fashion week:

“Our plans and any work within the confines of The Lost Agency and affiliated sites/companies will be subject to agreed terms and a code of conduct. “

Stay tuned for news and updates on The Lost Agency and more in our blog.

Product Placement and Behind The Scenes

While we have been slow in going public with much of what we are doing, we are always working. Not just on the blog aspect but other elements and it has really started paying off for us in terms of a photo project and 2 short films with other aspects still in negotiation or set to be discussed soon.

In terms of the photo project, it has been split into different elements and lengthy calls and meetings have been held over the actual content in terms of how it will be shot, managed and promoted across the varying networks we have open to us and this took us down the path of product placement (which we are working through already and have a provisional interest for the editorial side from a designer in London).

Our creative director JamesC, has found a series of deals and offers with his preferred format of online magazines that will give us tear sheets and covers that will be promoted across the board, with a view to utilizing our resources in the designer realm and with our other contacts across South Asia at a later date, allow us to shoot editorials and submit with a higher percentage chance of publication with some careful structuring and planning at the creative director level.

Brushwork cosmetics code JamesC 10% discount

Something we are going to push is the “behind the scenes” element, capturing the team at work, focusing on the creative aspect because our talks are taking us down the line of makeup with options and avenues that we are keen to pursue heavily.

In the coming months, we will open this to allow for smaller packages and individual project support giving placement in the behind the scenes, in the projects themselves (for film and TV) and looking closely at building our own magazine.

The Lost Concept has been building slowly and we are really proud of what we have achieved and will be showcasing this in more detail soon with a series of new sites and public projects.

*featured image example of product placement is for Brushwork Cosmetics (promo code JamesC 10% off).

Creative Direction and Marketing Within The Lost Group

The Lost Concept has really taken off and we cannot be happier about the direction it is taking. With clients across various genres: beauty in particular, within the realms of film/TV (in South Asia) and fashion services (London) and a travel company making full use of tour services as an industry blog to name but a few of the services we have provided.

In the next few weeks, we will be fully implementing our marketing plans with editorial and short films (for festival entry) before we release our new and exciting next stage in our venture. As the founder and creative director, JamesC is really excited and has been front and center of all the upcoming changes and planning for the new websites, his own portfolio upgrade and of course the selection of the scripts.

A big thank you to all the people who have supported The Lost Project and The Lost Creatives and helped make it the success it has been so far and continues to be Naturally, we are going to keep working hard on this and have got so much more to come.

We, of course, owe special thanks to the following people and companies for their support and encouragement (as well as trust), who have been a part of the onward journey:

Nepal Film Production.

Pinnacle Expeditions.

House of iKons.

World Fashion Media News.

Lola Makeup.

Over the next few weeks and months, there is so much more planned and we will continue to grow the business within the parameters of commercial arts and media with a series of projects designed for the marketing of the team and our clients.

Its All In The Details a tale of Two Beads

Styled by Amber Richards

One of the fun things about arranging shoots is talking to the other more remote members of the team about details such as bracelets and other jewelry, do we go custom or search charity shops for pretty and unique costume pieces? All of this had to be discussed at length along with different styles and possibilities for our upcoming cover shoots.

In all of the discussions which have covered a range of subjects from clothes to jewelry it has become something of a tale of two beads, with our shoots designed around more of an old school method of character creation:

• Hero/heroine with lighter color tones and softer touches to the clothing and accessories.

• Villian more about dark colors and textures.

Amber (Richards) our wardrobe stylist normally works on films and wanted to take this on as a challenge to her own skills and has been really good about creating/sourcing pieces from her own collection, all handmade by the lady herself, and is going to create some specific pieces that will be worn not just by the models but by creative director JamesC for the headshots to be featured on his new portfolio site.

Our first of the female-led shoots is based around a beautiful jacket and set consisting of a pastel green necklace, earrings and bracelet, a portrait shot, this will be submitted to a newer magazine with an amazing following on social media and an aesthetic we at The Lost team can fully get behind.

Phone Calls, Planning and Pushing Boundaries

In the last few months, we have been working on something a little different that will change how we approach business longterm. While the goals are still the same it is the actions that will be redefined with a new corporate name and the closure of our books, we will not be taking in new staff long term but focusing on short term contracts and freelancers to create opportunities that will be agency (management based) giving us a more structured sense of control on the artistic and fiscal aspects of the work we undertake.

The overall feel of the Lost Concept is what we are planning to focus on and our South Asian contacts including Nepal film Production and a select number of artists in the acting field to create a stable of talent that will be at the heart of the business. HOD TV will be a major part of our future plans along with actor and model Raj Srivastava who has been a big supporter of the work.

Structuring a full-scale marketing plan built around different media elements such as editorial, short film, and TV with some cover images being created just for this project to showcase what we are and what we do.

New sites and business development projects/strategies that we will be announced soon are going to be leading the charge on how The Lost Concept is showcased and offering a different slant on how the creative art world works. While there is more to be done, we are really happy with the progress we have made and the support we have received so far to the prospect of our goals and proposals.

It is worth note that much of the work (and support) has been dependent on scheduling phonecalls via Whatsapp and Facebook messenger due to time differences etc.

Marketing using Magazines and Behind the Scenes

With the creative development work being done and a much more solid sense of the future of the Lost Concept, we are shooting content and work that is specifically tailored to marketing and will be slow-released as we set out our editorials and other magazine elements in the coming months.

Our goals have become really clear and we are determined to push forward with an agenda of creative commerciality that was our goal from the start of our journey.

All the strategies we are using require a certain amount of investment both financially and in terms of time but will ultimately bring into place what we want and can be used by a wide range of people to accommodate their own business model from makeup staff to the filmmakers themselves.

For us, we are focused on film and TV with a minor but none the less important aspect in fashion and print for the marketing value. *There are sites that are dedicated to magazines that offer different packages that with careful checks and a little effort will make good marketing tools for business.

The logic we are using to work this is we are a business, we want to create content that sells and promote ourselves in the best light with key members of the senior team organizing and looking at the different aspects structuring the photoshoots around the magazines to maximize the potential of the work across the board; this does mean we have had to calculate a budget to cover the costs and will be talking to a Google rep this week about SEO.

Our preference overall is for digital magazines and online content sites as the overall potential reach is higher when you combine the magazines reach and our own social networks (this can be a smart method of driving home your brand and giving validity to your skills).

From cover images to interviews, the options are endless and we are going to be adding behind the scenes stills and video to our arsenal with our script work in motion and a solid sense of the future of our company it is going to be a fun few months as we finish our additional sites and creative director JamesC reopening his portfolio site with fresh content, after 20 years in the job and his various travels the time feels right to relaunch his site, he will still be a heavy influence on our blogs but will also be influencing the direction of the business more strongly in terms of the look which we are all very excited about.

Starting The New Year With a Social Media Shoot

Burhan Javid

Sunday was a breath of fresh air for the team as we finally got out and did some shooting with one of our regular models Burhan Javid, who asked us to help create some new content for his social media accounts. For us, it was a really good excuse to take dig out our little bridge camera and take some shots while we picked his brains over potential avenues we are looking at for advertising using editorial submission.

While we did keep the whole shoot casual and simple, it was still fun and gave us the chance to dust off the cobwebs a little and take the time to use an old friend of the company as a sounding board for ideas.

Interestingly, we have found several really smart options that will allow us to be creative and market ourselves with a minimal outlay for the fashion sector which as any business owner will tell you is a real bonus and will allow us to push a narrative of creativity that will be commercially appealing as well as visually.

*A little side note to this is we are going to be putting out casting calls very soon through one of the major networking and booking sites, our plan is to give new faces from the modeling world a chance to be showcased.

With so much potential for 2020, we felt this was a really good start to the year and will continue working on the new developments and concepts.

Digital Magazine Research

In the grand scheme of editorial, it is a great tool for marketing when you handle it correctly and put a little effort into the background work of creating and then the marketing after the image(s) are published. Over the last week, we have been really carefully planning around this idea and thanks to certain websites, we have pulled together a list of potential magazines we will shoot Marketing content for.

We are putting together a budget for this, as its a marketing tool, we will be spending a little extra time and money to make this work the best for us as a team.

looking at this as part and parcel of running a business, we decided that alongside our social accounts, website and film plans (a separate blog will come soon on this), editorials are a great tool for putting out your information and showcasing the work we do and what we are planning for 2020.

Each of our planned shoots will be built around themes that suit the magazines we are targetting and interestingly there is an option that will give us front cover style images that can be showcased across the board on our social media accounts.

An option we are looking at which a few of the magazines do look for is behind the scenes stills and video to be included in the submission, which admittedly is a great concept and allows a greater degree of marketing to the images and opens up an interesting dialogue about shoots that we do love.

As creative director and head of makeup this also allows flexibility in changing up the products used, JamesC is looking to downsize some elements of his kit and bring in new products including the My Beauty Brand range for one shoot, in particular, offering an overall experimental feel to the shoots we have planned.

More updates will be coming soon on the forward momentum of The Lost Creatives.

The Westmores of Hollywood

For anyone in the makeup industry, there is a nod of reverence due to the Westmore family that needs to be done as we move into a new decade: acknowledging those whose innovations and skills have helped to drive our industry forward, defining and shaping how we view the beauty side of makeup as well as creating iconic characters and showing the potential of makeup in a cinematic realm, the Westmore family is amongst those founding clans that have changed the way we look at makeup and created an art form second to none with a flourish that has spanned over a century in film and TV.

Icons of cinema and TV makeup, they are often overlooked in the public domain but remain firmly (and rightly), a part of cinema history with a continuing stance of professional standards that echoes across the world.  Hollywood royalty is a term that is often thrown around without knowledge and rarely looks at the talent behind the cameras who helped create the iconic images and star looks that are still held up today as a classics of both stills and moving images.

Credited as the founders of the makeup artist role in cinema, the Westmore family are seen across the board as being innovators at the start of an industry giving it an edge and sense of style to a world that is unrivaled to this day.  With reams of coverage over the years, the family historian, Christiana Benson a makeup artist and beauty marketing guru of repute in her own right, is taking the lengthy and storied history of her family and making them available to everyone as a part of cinema history. 

From its early days with George Westmore and his sons to its current family artists, the Westmore clan is amongst the elite of the elite in cinematic history and worthy of note to anyone in or entering the field of makeup artistry.  

To learn more about the Westmore family and their brands see:

The Westmore’s of Hollywood Site.

The Westmore Beauty Makeup line.

The Westmore FX line.