Location Scouting a Lost Boy Shoot Part 1

Finding a little free time our creative director (JamesC) decided to break away from his usual duties of admin and management to do some location scouting for a 3 part story built around The Lost Boys concept, with his trusted point and shoot camera he walked along the promenade and into town to find some specific locations that would fit the brief and in doing so has settled on 3 distinct locations that will add a touch of drama to the shots (with a video being planned to add to the drama of the scene).

“The images themselves will be built around derelict buildings, waste ground, and a fractured symbolism of nature. Each model will have his own story that will hint at both the inspiration of Pans Lost Boys to the more dystopic visuals of the backdrop to fit with the ‘council estate boys’ look of the models.”

A full and detailed explanation of The Lost Boys shoots can be found by clicking here. We are really excited by the concept and the fact we have the support of fellow Creative Director Shakti Sood founder and brand manager of The Sons of Adonis and the amazing Lord and Berry makeup line, both seeing the potential of what we are working on.

September in Fashion With The House of iKons

With the world in a state of flux and so many changes underway it was gratifying to know that fashion is always going forward and at this moment in time, House of iKons took the lead and showcased talent (as they always do) taking the designers from the catwalk and showing them in a new light with a digital showcase for their Septembers fashion week event. A rare insight has been offered into the world of fashion and it was as grand a spectacle as we have come to expect but, with a uniquely iKonic twist.

With a stable of established designers under the iKons family umbrella, there was also a sense of the new and it was all pulled together in a way that gave us a glimpse into the ateliers of some of the worlds finest design houses from couture bridal and gowns to streetwear and kids clothing, the access and insights into the mind of the creative talent was beyond comparison.

From humble roots to one of the top 10 off schedule fashion shows in the world. From all across the globe, The House of iKons showcase has opened the door to new and exciting paths for everyone from the backstage staff to the designers and dressmakers, and this latest show in its digital form was a hit with the “attendance” hitting the high notes of views on the day and opening up the world of fashion to a diverse audience and tells everyone that fashion has no limits.

To learn more about the House of iKon see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

Frederick Edward Social Commentator and Youtuber

We wanted to look at other elements of the media including Youtube commentators and a prime example of this would be Frederick Edward who took the leap into the world of social and historical commentary giving his viewers a unique insight into the world at large. Already a respected writer with articles featured in The Conservative Woman, he is taking steps in this new direction and bringing a new perspective to the public dialogue.

Frederick Edward Social Commentator and Youtuber

Can you start by telling us a little more about your background and what led you to set up a youtube channel?

Starting a YouTube channel is something I had intended to do for years. However, I never quite got round to it. I was always interested in issues surrounding politics and ideas but had been a consumer of content rather than a producer. Perhaps I lacked confidence or was just busy with other things. For example, I spent thousands of hours in my twenties learning Chinese – an unforgiving task which I’m still trying to find a post hoc justification for.

As strange as it may sound, the thing that made me decide to become more active was the death of Roger Scruton – the finest conservative philosopher of our age. Very suddenly, one of the most robust defenders of Western civilization was no longer around. While I am in no way suggesting that I in any way fill the vast gap left by his death, it made me realize that it is ultimately up to us all as individuals to speak plainly and enter the realm of debate. It is too easy to leave it to others to do the heavy lifting!

Tell us more about your target audience and what makes your channel unique?

I’m not sure whether I have a specific target audience in mind. My guiding principle is to make videos or write articles on topics that I find interesting; hopefully, this cathartic endeavor will resonate with people. My worry would be that if I try and target myself specifically to anyone niche I would end up adopting a style or lines of argument that aren’t necessarily mine. Putting on an act in that way is ultimately self-defeating.

In terms of uniqueness… that is hard to say. There are many incredibly erudite, talented, and insightful people who put out content online. I leave it to my audience to decide in what ways my endeavors create value-added in that realm. Nevertheless, over the last few decades, mainstream media has become victim to an intellectual and cultural monoculture that fails to speak to a majority of people, meaning appetite has grown for people who will say things that would certainly be unwelcome in an issue of The Guardian. I most definitely fall into that category – I’m yet to receive an invitation to write a column for that esteemed publication.

As a “YouTuber” are you a solo worker or do you have a team?  What has been your biggest challenge in creating your content?

Other than my mum making me the odd cup of tea, I’m a one-man-band. There were a few hurdles to overcome when I started producing videos – specifically that I had never used a video editor – but the process has not been as technically difficult as I first envisaged.

The greatest hurdle for me, instead, was the very act of speaking in front of a camera. Feeling comfortable, sounding natural, and cogently expressing thoughts when just speaking to the camera on your phone is something I still have to try and get used to. Going through all this, I definitely have a newly discovered respect for people who can deliver pieces in one, seemingly effortless, take. I’m quite not at that point myself. 慢慢来！

What is the future of your channel?  What is the longterm plan for your work?

I will continue to make videos alongside all of life’s other commitments. I think the next stage would be to learn how to make more visually engaging content: when you see a video that has unique and interesting visuals it can be hard to take your eyes off it. There are some YouTube channels that do this incredibly well and deserve their large audiences.

Otherwise, I will try and write more articles as well. While YouTube is a good platform, one wonders what may be at work behind the scenes in the website’s algorithms. As such, getting my articles and videos out there on other platforms is something I will increasingly try to do.

What advice would you offer to anyone looking to set up a channel?

Get ready to put in a lot of work and don’t be disappointed if you don’t strike gold immediately. It is peculiar to see some people’s attempts immediately translate into stardom, but the reality is more likely to involve a great deal of effort and long hours staring at your YouTube channel’s statistics and worrying about SEO.

More broadly, I would advise people in general – but also those who are thinking of starting a channel – to speak plainly and not to be cowed by the opinions of others. Be honest and speak truths as you see them. Honesty is a commodity that is increasingly in short supply today, and the truth is our greatest weapon in combatting the madness we see around us.

To learn more about Frederick or to follow his channel and social media see:

Frederick Edward Youtube.

Frederick Edward Facebook.

Frederick Edward Twitter.

Frederick Edward Parler.

Restructuring The Lost

With our two blogs (Lost Creatives on the professional side and Lost Project on the consumer), our creative director JamesC, and a new site in the wings, the overall concept of The Lost as we started it has grown in the last 2 years into a much bigger and much more refined business that while it was our plan, is still surprising how things have changed for the better. In the next few weeks, we will be adding heavily to the various galleries we have of our work and making amendments to the overall layout and general themes of our work to better fit what we feel in the direction we are heading in. What this means is we will be changing a few of the frequently asked questions, designated accounts, and announcing the longer-term plans and goals of how we will progress in business terms including that of our base location.

*We did consider an office but in the current climate that seems like a redundant step that would be overly complicated and serve no purpose for what is coming into play.

Admittedly many of the changes will be small and have a minimal effect on the business there is something larger that will be taking public soon that focuses heavily on the vision of founder, creative director, and head of makeup JamesC, who has led the charge on the basis of “be the change you want to see.” Creating The Lost and carefully selecting who we work with, researching and planning, taking additional training as and when required, he has taken the lead on the business and we do want to offer a nod to the Nepal Film Production team who have offered up several opportunities and been a huge supporter of the work we are doing.

In an industry that is evolving and changing we fully intend to make the most of the digital landscape in whatever format we can and we are taking steps to ensure that our work is seen in the best possible light with more updates on this coming soon we are really excited about the future of The Lost.

As Summer Ends We Are Starting New Public Projects

As we close out the summer and move into autumn, the change in weather is also a good time for the team to really push through with some new editorials and change up the digital portfolios, look at online training, and add to our marketing strategies with carefully chosen platforms and later this month release the new websites we have been planning in the background.

We are truly honored to have been working with Lord and Berry, who have agreed to support our upcoming work and we will be sharing images and other stories with the team soon. What really pushed this for us was the fact they are a sustainable brand and cruelty-free which for us was an important aspect especially in the current climate, the wood pencils (an absolute must in our view both eye and lip) are worth checking out if you are in the market for high quality, fashion-led cosmetics, **we really do recommend you look at the pressed powders in transparent, peach and banana.

Add in some of the amazing brushes from Mykitco our creative director JamesC, has recently purchased with a view to restyling his working kit to suit the upcoming very public projects we have planned we wanted to share two of the brushes we think people need to consider as an “artist must-have” in your kit:

My Ultra Multi

My Cream Shadow

Something we will be adding very soon for both hygiene reasons and the practicality of it is the My Clear Palette, which is designed to allow you to custom blend color, foundation check, and is a convenient size to add to a working kit (with a spatula for decanting).

We have been watching the magazine world really closely and thankfully the ones we are looking to shoot content for have open submissions at the moment and we will be able to gain some covers and tears in a relatively short amount of time that we will be using for marketing, supported by our media partner Nepal Film Production, who have come up with a fantastic offer for filmmakers that have projects that are ready to be sold (contact us for further details).

The last few months have felt really strange as we have been unable to release some of the work due to client terms and contracts, so now that we have more support and a little flexibility to what we do and how we release it, we are going to spend time focusing heavily on what will be the beginning of a much more focused and driven period in terms of video and still output.

***We are looking at online courses for production and expanding on the creative direction side for our team to ensure that they are up to date on technique, we have already started this with added health and safety training.

For The Lost Creatives, the days have been busy and we are excited about what the future holds as a team we have and will continue to work with a commercial eye to the creative world.

The Show Must Go On With The House of iKons 2020

Johny Pach and Savita Kaye

With so many changes in the world at large, it is gratifying to see that The House of iKons has found a way to continue their creative vision of supporting talent in the realms of fashion. While fashions weeks across the globe are on hold and catwalks are postponed Savita Kaye and her team has decided that the show must go on and the talents must be seen and that is taking the form of a digital showcase.

The House of iKons started as a means to bring new and emerging talent into the world of fashion, London being the heart of fashion week and the iKons show has become a staple of this with the kind of global coverage that is so in-demand.

From the backstage crew to the designers themselves, the opportunities that The House of iKons has created are above and beyond expectations and has seen the show rise not only in local terms but globally featuring designers from every corner of the globe.

Established and new designers, makeup staff, backstage crew, and press flock to The iKons Show to be seen and to learn, which makes it even more important that that the team has found a way to showcase with a digital platform:

“The business of fashion is thriving and The House of iKons is a star attraction in that space with innovative designers and a catwalk that has become a worldwide phenomenon and talking point with good reason.”

Launching the digital show on September 19th the list of designers, brands, and speakers, such as the talented Johny Pach, The House of iKons is fast becoming the new benchmark for independent fashion events across the world.

To learn more about the show, or to discuss sponsorships, showcasing your designs, or getting involved see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

Lord and Berry Touch Up Blotting Powder

When it comes to makeup for fashion Lord and Berry has set a benchmark that is hard to beat, the range is a staple of various fashion weeks and additions like the Lord and Berry Touch Up Blotting Powder add not only to a professional backstage kit for LFW but to that of the working artist such as our creative director JamesC whose eye for commercial detail is drawn to the brand for its credentials, quality, and an array of savvy products designed for fashion and available to the world.

From a purely practical stance, JamesC prefers pressed powders for their convenience: you can slip them easily into a working kit box/bag, they take up less space, and in the form of the Lord and Berry touch up powders they offer a simplistic solution to minimizing your kit without losing quality. The 3 shades are ideal for a working artist kit and offer a multifaceted and cross-gender solution to finishing a look for print or video.

• TRANSLUCENT: it is a white-toned powder meant for just about every skin tone because it turns invisible when applied to the skin.

• BANANA: it is a yellow-toned powder which works its magic to offset any redness, illuminate the skin, neutralizes dark under-eye circles, and set makeup – and the best part is that it works on any skin tone.

• JUST PEACH: it is a peach-toned powder designed to give brightness to a dull complexion, to neutralize blue tones and set makeup. It works on any skin tone.

On a purely practical stance, these 3 powders have been tested at various fashion weeks making them perfect for a downsized kit and suitable for a working professional who needs quick solutions to on shoot problems. *Well worth noting that a pro discount is available making this an even more appealing brand for the professional arena including those in bridal, film, TV, and fashion (from live events to print).

To learn more about the range see:

Lord and Berry Website.

Lord and Berry Instagram.

Lord and Berry Facebook.

Lord and Berry Twitter.

The Makeup Museum new York

In terms of the cultural lexicon makeup has a place from the realms of film to fashion, the creative artists of makeup have been front and center of this and in a move that will span the globe the Makeup Museum New York was founded. Giving legitimacy to the craft by exhibiting talent and looking at how makeup has become central to the lives of men and women alike.

Historically, makeup has been a part of life and often missed in the grander scheme of things and has been a respected craft from the Egyptians to the current talents and stars of the cosmetics work such as the amazing Pat Mcgrath who has created iconic looks for both print and catwalk before pushing boundaries with her own makeup line.

The Makeup Museum has taken all those elements and put them in the limelight taking both current and historic icons of the industry and given them a place to be seen.

From the fashion world, the renowned and respected Kevin Aucoin’s journals have been made available giving the world at large an insight into one of the leading lights in beauty whose talents saw him work with stars like Liza Minelli, Tina Turner and many more, creating books and talking openly about the tricks and techniques that made him a household name and The name on everyone’s lips when it came to beauty.

In film and TV, it is without question the innovators and founding fathers of the industry as we know it: The Westmore’s that truly stand out shaping how we as makeup artists work today and creating iconic images and characters that are still recognizable today, the family was and still is a respected benchmark for excellence in the creative fields and to this day are part of the industry offering their insight and professionalism to the world.

Having a dedicated space for makeup as an art form is a stellar move that is lauded in the press and offers a space for the makeup artists to the makeup lovers to appreciate and revel in a craft that is both an art form and a pleasurable indulgence.

The Lost Creatives along with Lost Project and our hard of makeup and creative director JamesC will be showing support for the museum as a part of the industry we feel that this is a cause we can get behind and love the fact that talent in the creative side is being showcased.

To learn more about The Makeup Museum or to shop from the store see:

The makeup Museum Website.

The makeup Museum Shop.

The makeup Museum Instagram

The makeup Museum Facebook.

The Makeup Museum Twitter.

The makeup Museum Youtube.

Creative The Narrative

We are working in the background and will be showcasing new work soon through all 3 of our sites and talking about the creative process in more detail along with the logic behind what we did and how we did it. At the moment we are working on some site updates which will come into play across our sites. At this time we have some editorials in the edit suite with others in motion for publication alongside text articles that will be available through World Fashion Media News upcoming print magazine (which we are truly grateful to be a part of).

Our creative director JamesC, is working with a few brands on product testing (subject to non-disclosure agreements) which is an exciting prospect for our work collectively and announcements on longterm partnerships will be made as and when they are completed.

Understand that while we are quiet we do have a lot happening and cannot wait to showcase the new work and our refreshed sites and we are working to create new partnerships for future projects.

Editorial content will be playing a big part of our upcoming work with JamesC leading the charge on this and plans to completely change the layout and look of his site including an opening video for the site which we are designing the overall look for at the moment.

Focus is on publication and as previously mentioned, World Fashion Media News having a new print version coming soon, we will be working on editorials exclusive to them with an emphasis on clean beauty and male grooming.

Our list of magazines is growing and thankfully the terms are clearly laid out which means we can focus on the artistic over the corporate first with marketing taking a very close second.

Motivated and pushing forward The Lost Creative team is working hard and dreaming big.

Upcoming Changes to The Lost Plan

With the new rules and mandates in place for England coming soon and those in Scotland already started, we are disappointed that it has meant we are going to have to make massive changes to the way we work now and how we will continue forward. In the coming weeks, we will be updating the websites and blogs to reflect changes to the business and our goals.

The Lost Stories will continue as it stands with the support of our various PR contacts and the JamesC website along with the Lost Creatives will be looking at how we can work within the rules and regulations outlined and taking the time over the next 14 days to talk with our remote teams in Nepal and India to discuss options. Our ultimate goals will not change and we will continue to work diligently and professionally in the capacity of media with new websites and extension to our business being set up including the registration of our production company that will be solely aimed at the Horror and Thriller market along with the fantastic team at HOD TV.

By 2021 we will be a completely different company within the media realms and pushing toward what is an old school method of working which we will reveal soon. While we put these changes in place we do have projects that we will be working on alongside our normal business and look forward to what the future has to offer.

It is time to start with a new way of looking at the business we are in and thinking differently to move into the future. Additional training is being looked at alongside the certification our creative director has taken for safe sets and makeup safety with Dermalogica., we are looking at production training short courses for the longterm benefit of the team.

Fondation Valmont supports Publicolor with a new artistic initiative

Faithful to their core of giving back, Fondation Valmont is proud to continue their partnership with Publicolor, a New York-based nonprofit youth development organisation that engages at-risk students through design-based programs to help empower them to plan and prepare for success in school, college, work and life. To support this organisation, Didier Guillon, Owner and Creative Director of Valmont, created 14 pieces of original artwork during the quarantine lock down that will be offered for sale with 100% of the proceeds directly benefiting Publicolor.

Didier's inspiration for these new creations stemmed from his 'The Elegant Symmetry of the Gorilla' exhibition that travelled around the world to Munich and Berlin in 2019 after debuting in New York City in 2018. During a visit to the Berlin Zoo, Didier fell under the charm of Ivo, the famous gorilla and zoo mascot, and designed a series of artistic tributes to portray the quest of a gorilla in pursuit of happiness.

To embark on a new chapter of Ivo, Didier explored new materials and elevated daily objects to create a series of new compositions. As a result, new gorillas were created on dollar bills, newspaper articles and other sustainable materials.

To purchase artwork or donate directly to Publicolor, please email info@fondationvalmont.com.

Fondation Valmont extends its charitable operation until the end of the year.

About Valmont Art / Fondation Valmont:

Art is a fundamental pillar of the Valmont Group and plays a role in every initiative of the luxury Swiss beauty brand, promoting their motto ‘When Art Meets Beauty.’ An artist and collector himself, Valmont’s Owner and Creative Director, Didier Guillon founded Fondation Valmont to support artists globally by presenting international art exhibitions. The Valmont Group recently purchased Palazzo Bonvicini, a historic palace in Venice, Italy that is the new home to Fondation Valmont and hosts art exhibitions on a rolling basis. Through Fondation Valmont, Didier has curated art exhibitions all over the world, including multiple shows in Venice for the Biennale, Switzerland, Greece and New York City.

About Publicolor: 

Founded in 1996, Publicolor's mission is to improve educational equity by promoting an imaginative use of color and design in schools. Creating 'stay-in-school' youth development programs, Publicolor helps to mentor and guide students on how to achieve success in school, college, career and personal life. To date, Publicolor has helped to transform 270 under performing public schools in New York City, impacting over 900,000 students and teachers, and 241 community facilities.

Wolfskin London Mens Grooming Kit for Makeup Artists

As the makeup industry landscape changes to meet new standards and we see the need for new techniques and methods, especially for TV presenters, Wolfskin London offers a simple solution that allows men to look smart, well-groomed, and professional in any setting.

Increasingly people are required to work from home using software setups for digital meetings and the full HD screens are opening up our faces to closer scrutiny and the need for a clean, fresh, groomed look as we work from home is becoming a must and in a media format, this can also mean that for male presenters who are often used to having a makeup artist on set, they will now need to do their own makeup which is where Wolfskin London becomes integral to the media business.

For the Lost team, the reason we are looking to Wolfskin London is fairly straight forward, it is designed to suit men and is simple enough that it is suitable for most situations and we can (if required) teach our male talent to do their own makeup with minimal fuss and will be something we reach for when we cover events such as fashion shows.

Pushing forward in the make-up realm having a range that is designed for men both professionally and personally will be something we work with more in line with not only the projects we have in development but for the future of the company overall.

To learn more about the Wolfskin London range or to purchase see:

Wolfskin London Shop.

Wolfskin London Instagram.

Wolfskin London Facebook.

Wolfskin London Twitter.

Editorial Makeup Submission Featuring World Fashion Media News

Frustration is really kicking in for a lot of the creative talent out there (understandably) and it is gratifying to know that there is a light at the end of the tunnel for those who are returning to salons and for the photographic community this also means we can push forward with plans and marketing strategies with fresh, exclusive content for the digital market. The online magazine and long-standing supporter of the Lost Concept, World Fashion Media News has been hard at work creating new avenues for creative talents and revamping the website to better showcase artistic work from catwalks to individuals. Submitting your work has become a much easier prospect in the last few years and we (like many others) are getting our work collated ready to submit, promote and showcase our inhouse creative talents such as creative director JamesC.

While we are going down the exclusive route there are options to have editorials, covers, and tears with magazine logos that can be used to create not only a stellar portfolio of work at a low cost but a chance to experiment with new ideas and stretch your artistic muscles.

Our primary focus is going to be about exclusive content and will be shown across websites and as you can imagine with our ties to the HOD TV team, Horror concepts will be played alongside some other fashion portraits and of course we will be doing a full series of images and conceptual work with exclusive to our websites in amongst this.

In our capacity as a creative team and with the support of our partners in Nepal Film Production, we are structuring this to be a wider campaign based concept with a series of long and short term goals to be met over the next 12 months.

*To learn more about submitting to World Fashion Media News Click here.

Project Planning With Nepal Productions

We really do owe a debt of gratitude to our team in Nepal especially Digbijaya Bharati from the Nepal Film Production team, who has been patient during the lockdown and happy to continue working via Whatsapp so we can as a team which gets our work moving forward, not just with media but other elements and promotional avenues we are exploring. As our regular readers will be aware our plans are geared toward Intenet TV, in particular, the horror and Thriller genres with a sideline in the editorial market to boost marketing via social accounts and strategic placement of ads.

For us, it has become planning and strategy that allows us to focus our energies in new areas of business and develop further as a business although at heart we still love makeup work and our creative director JamesC is part and parcel of the ongoing plans, we are all on board with changes being made to the business and have some smaller elements such as the facecharts being brought back in (the JamesC facechart will be available again via his site soon).

We already have several scripts in play for development in the realm of TV and will be working on a range of new images and behind the scenes work while the weather is good and allows us flexibility, the new guidelines for production work will be a big part of how we move forward ensuring everyone involved is safe and the work is handled carefully.

As our previous blog has stated we are going to also look at skills development for our in-house team to allow us to multitask and keep the crew requirements to a minimum and safe.

*Change in how the media and fashion industry will be massive and we are doing all we can to ensure that our staff is safe, the team (both the UK and South Asian) are up to date on the latest changes.

Taking Online Courses

Continuing education has become a much easier prospect in the last few months with courses available in a wide array of subjects including suitable training for those in the media industry that professionally add dimension to your work and are well worth taking the time to do (roughly one hour for health and safety training). We are really pleased to say that our creative director and head of makeup JamesC, has completed and passed the Safe Sets COVID 19 Level A certification on behalf of The Lost Agency to ensure that our team is leading the way forward and ensuring that all of our staff are safe at work.

We would really like to thank the team at The Makeup Armoury whose blog details options of different training including Barbacide certificates for salon and freelance workers.

At this time we are advising our partners to share and take the course themselves for future work and we will be taking additional online training in other areas of both the fashion and media business to expand on our creative work and give our team an extra edge as we move forward in 2020 into 2021 allowing us to be more cohesive and offer a better service to our clients.

Our plan is to take on photography and creative direction courses to augment our work in editorial and later add to this with courses in direction for film and TV.

Pushing forward we do recommend and will be asking for the Safe Sets COVID 19 Level A certificate as part of working with our team *as will many companies so it is worth doing to ensure that you are up to date with your health and safety training.

Creative and Editorial Research Featuring Lola Makeup

Over the last few weeks, we have been working quietly on new content designs and running not just our various blogs but also some research into styling for planned shoots (suggested by our media partners Nepal Film Production and coordinated by our creative director JamesC), focusing our energies on commercial concepts and the behind the scenes elements that will be showcased as part of the planned expansion of The Lost Concept, more on this later. What has really hit the right marker for us and our partners in style terms is the look of the Lola Makeup channel on youtube where whose campaign videos are a stellar example of how it should be done to showcase not just the cosmetics but the minds behind the work. A leading light of the Euro scene for both fashion and media, Lola Makeup is a brand that has captured artists' attention, designed to meet the needs of the consumer with the attention to the details that draw in makeup artists of all stripes.

For us, as a creative team, we are working on new editorials and do have some work to be edited and will be using both the still images and behind the scenes as a part of our upcoming marketing alongside our partners at Nepal Film Production.

We will be working on more designs over the next few weeks that will incorporate different elements of beauty and editorial from a commercial stance and nodding to more creative concepts that will push the boundaries a little more and take us away from the simple and clean into the more fashion show look (the Lola cream shadow pencils will feature heavily in this).

At the moment for simplicity and ease, we can work with smaller teams on editorial concepts, we are focused on fashion but we do have other projects in the works and as we push forward behind the scenes is going to become a larger part of our work which we are really excited about.

To learn more about the Lola Makeup range and why we are using them see:

Lola Makeup Website.

Lola Makeup Youtube.

Lola Makeup Facebook.

Lola makeup Instagram.

Starting The Ball rolling

The last few months have been a creative dead end for many in the arts and now we are starting to see a relaxing of the rules and feel that we can open up a little more our core UK team has begun putting together small shoots and will continue building up a whole new portfolio including videos for an upcoming new site and as a part of the current slate of Lost Media work, all headed up by creative director JamesC. At the moment we do have a small amount of work that is being edited (inhouse) being prepped for submission to a very specific selection of magazines and we are looking closely at the options for creating our own logo and branding around the Lost Concept that will expand our reach further into the future.

Naturally, we are still working with our South Asian contacts especially Nepal Film Production who has been instrumental in the most recent changes to what we are doing and helping us with details like our web presence which we are extremely grateful for.

Keeping the flow of work going has been difficult but thanks to a combination of social media like Instagram, Facebook messenger and of course Whatsapp, we have been able to continue working and the Lost Project, in particular, has been really gathering attention and support thanks to our resources and contacts in New York at the Sarah Gargano Agency, who are a fantastically professional team to work with.

Overall, the ideas that we had to set up our own small studio and continue have been shelved instead we are going to focus our energies on a more mobile version of this with our main work being done on the computer anyway from the running of the various sites and social accounts we have to the editing work for our shoots it has become more about practicality as we think of ways to minimize our footprint and give us the freedom to travel, move quickly and of course provide a service.

Lost In The Horror

We are in the midst of what would (and most likely will be) the source of many new thriller and horror film and TV plots, the lockdown is the start of a refresh of the industry which we will be taking full advantage of and have been in all honesty planning around for a long time as Horror is the genre of choice for us both artistically and commercially, more than ever with the support of the HOD TV team (submit your films here).

For us and our partners, Horror has all the potential we need to feel fulfilled as an artist: our actors can play the character and develop the narrative, the writers are loving the scope of the human mind for fear, for our creative director JamesC, it’s about the makeup and of course our remote teams it’s all about the locations (our Nepal production contacts are delighted with this idea). There is something in this for each of us to get our teeth into and we have room to work together as a collective to push an agenda that suits us and it does also open up other potential aspects that could be realistically deemed vanity projects with a slight commercial twist.

With many magazines and film festivals dedicated to the Horror and Thriller genres, we can easily utilize different suppliers and resources to keep the costs down while maintaining the gore and chills.

Talking of Keeping the costs down, it is fairly straightforward and can be augmented by companies like Monster Fx or the supply house Red Carpet FX (who stock our favorite IPA palettes from Ripper FX).

The future is in our hands and we are taking our own direction on this with plans in motion to do both editorial/print work in this darker style and of course TV projects that will be at the heart of the work, a commercially driven but still artistically driven venture.

Keeping The Creative Flow Going

While many are rethinking their place in the industry and how to progress, ranging from selfies to blogs, we at The Lost Creatives are working hard behind the scenes and taking time to reevaluate (as you will guess by our previous blog). A complete overhaul is underway and along with our partners in Nepal, this is pushing us to think about how we want to be seen in the market.

As you can imagine, social media plays a heavy part in this and it is really exciting to see Nepal film Productions opening a new account with Instagram which is a step forward as we see the restrictions being lifted and people slowly returning to normal and business becoming a part of their thinking again.

We are also putting the social media plan into action and will be reviewing our work and creative plans, led by our creative director JamesC, with a view to pushing forward which as we have previously stated means we will be looking at investment into editorial marketing with tears and covers which we are excited about and have to admit the design process alone is worth it to help clear our collective headspace.

Our film and TV plans are on standby and we are extremely grateful that we have HOD TV on our side with their platform for horror and thriller distribution. Which we fully intend to make use of and recommend those who have projects they want to sell check the link here for submissions.

As time moves forward we are going to push to show more of a commercial stance and stay away from more theatrical styles as we just feel it doesn’t suit the working look we want to create. From the portfolio plans to the film and TV projects we have in mind our goals are strong and we are pushing forward progressively and with mutual support from our remote partners.

Creating Something Fresh: A Portfolio Journey

In the last ten years, the media industry has changed and we focus our energy on creating curated websites and social media accounts that (especially in the UK) are designed to be our portfolio and showcase our work. However, we at The Lost Creatives can see that changing and the physical portfolio book will make a comeback for those in makeup and photography in particular. There will always be a three-tier system in place when it comes to business and we have our goals and understand that we will need to go back to an earlier incarnation of how we worked.

We have been quietly discussing this in the background in our WhatsApp calls and Facebook messages as something we need to really push forward with hence our editorial plans. *Because we work primarily in-house (with thanks to creative director JamesC for his support) we can keep the team small and with the options available in the digital market it is possible for us to completely change our outlook to fit a new audience which is a major plus. We will maintain the websites as part of a larger marketing campaign but for meetings, we want to be able to show our potential clients or collaborators a book of work that will allow them to look at images which admittedly we have not done in many years and it is an exciting challenge to be in a position to create something fresh.

For this we do have a plan of action in place and have started working out exactly what we want and which magazines we will shoot for, there will be two portfolios of work focusing on key areas of the work we do and keeping them distinct and separate.

As our primary focus with any shoots will be marketing we will be starting with our fashion and beauty folio which will be geared toward tear sheets and covers (we have done some digging and can make this happen fairly easily), with a film/TV book being secondary and scripts being chosen to shoot for festivals to start and of course an array of Commercial projects that will include a showreel of the work done.

Something to consider as we move into a whole new arena of work in the coming months will be how to stand out in the market as an artist.